Senior Product Marketing Manager - Public Sector

Build the future of the AI Data Cloud. Join the Snowflake team.

The Senior Product Marketing Manager for Public Sector will play a critical role in driving go-to-market strategies and initiatives, with an increased emphasis on the Department of Defense and Federal Government sectors. You will also be responsible for maintaining corporate messaging as well as messaging for Snowflake Public Sector. Your expertise will help shape our approach to the public sector, ensuring alignment with our broader corporate goals while addressing the unique needs of government and education missions.

RESPONSIBILITIES :

• Market Strategy: Develop, create and implement go-to-market strategies for Snowflake Public Sector with an emphasis on strategic growth areas (DoD and Federal Government/Intelligence sectors)

• Snowflake Public Sector Messaging: Develop and manage messaging for new entities and subsidiaries, ensuring consistency with the overall brand. Maintain and evolve corporate messaging to ensure clarity and alignment with organizational goals, mission, and values.

• Stakeholder Engagement: Build and maintain relationships with key stakeholders within the DoD and Federal Government to understand their needs and position our solutions effectively.

• Market Analysis: Conduct ongoing competitive analysis and account research to identify opportunities and challenges in the public sector landscape with an emphasis on Department of Defense and Federal Government sectors

• Marketing Collaboration: Strengthen the connection between marketing and sales for events, maximizing engagement and lead conversion at industry-specific conferences and forums.

• GTM Campaigns and Sales Plays: Develop GTM campaigns that align with strategic events and milestones, focusing on maximizing Snowflake’s impact and positioning within the US Public Sector.

• Cross-Functional Collaboration: Collaborate with sales, marketing, and product teams to ensure that strategies are effectively executed and communicated.

• Performance Metrics: Establish key performance indicators (KPIs) to measure the effectiveness of go-to-market strategies and messaging.

• Build Relationships in Industry Associations: Work closely with key public sector industry associations (AFCEA, AUSA, GSOF, Navy League, and more) to establish a programmatic technology provider relationship for the Federal Government

• Analyst Relations: Establish Snowflake and its combined solution with ClearQuery as a market leader in key mission areas relevant to Public Sector decision makers

OUR IDEAL CANDIDATE WILL HAVE :

• 6+ years of experience in public sector product marketing or related experience; deep knowledge of DoD, federal/intelligence sectors, and SLED.

• Proven ability to create strategic marketing plans, including go-to-market strategies, positioning, and messaging tailored to complex, highly regulated industries

• Exceptional written communication skills and ability to synthesize complex information into clear and concise presentations and plans that resonates with executive-level audiences and technical audiences

• Strong leadership capabilities with experience in guiding cross-functional teams, influencing stakeholders, and driving projects to successful completion in a collaborative manner

• Ability to think big and re-imagine how Snowflake can deliver value to customers in collaboration with our partner ecosystem

• Passion for understanding customer needs and the ability to translate those needs into impactful marketing programs and initiatives

• BA/BS, MBA preferred

Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee’s duty to keep customer information secure and confidential.

Snowflake is growing fast, and we’re scaling our team to help enable and accelerate our growth. We are looking for people who share our values, challenge ordinary thinking, and push the pace of innovation while building a future for themselves and Snowflake.

How do you want to make your impact?