Senior Public Relations Specialist

Who we are:
TriComB2B is a full-service, business-to-business (B2B) marketing agency. We’re unabashedly devoted to industrial and technical B2B marketing and enthusiastically help customers to design simple, effective ways to connect with audiences — no matter how complex their stories.

We’re committed to a B2B world that’s always innovating and to our talented team (who make it all possible). We provide clients with an outside perspective that’s focused on shifting current B2B marketing efforts from table stakes to inspired in an environment that supports and inspires us to always be better.

Who you are:
We’re looking for a Senior Public Relations Specialist to join our team. The role demands a blend of public relations acumen, exceptional writing proficiency and superior account management skills. We’re seeking a strategic thinker with a keen eye for detail who thrives in a fast-paced environment. This individual will help represent public relations for the organization as we grow to serve client needs. This position will report to TriComB2B’s Director of Public Relations.

Responsibilities:

• Develop and execute comprehensive PR strategies aligning with client objectives, ensuring consistent messaging across all channels.
• Handle media relations, internal and external communications, and community outreach.
• Craft compelling press releases, articles, speeches and other content for distribution.
• Secure feature stories, bylines and technical article placements for clients.
• Manage multiple clients concurrently, assessing needs and providing strategic guidance.
• Contribute to building and maintaining the company’s brand image in alignment with its organizational values and mission.
• Build and nurture relationships with journalists, responding in a timely manner.
• Maintain and update each PR client’s media lists, status sheets and editorial calendars.
• Assist clients at trade shows and events, coordinating media outreach and conducting media training.
• Aid in the communication of strategies or messages from senior leadership.
• Monitor, track, assess and report media coverage, proficiently understanding and reporting PR analytics against client objectives.
• Stay abreast of industry trends and communications techniques and share knowledge with colleagues and clients.
• Ensure flawless execution and manage project timelines.
• Adhere to the company’s style guide, delivering high-quality, error-free copy.
• Collaborate with key internal stakeholders to brainstorm content ideas per the company’s strategy and brand initiatives.
• Act as a mentor for junior agency associates.

Requirements:

• Bachelor’s degree in marketing, communications, journalism, public relations or a related field.
• Strong portfolio of successful PR campaigns and media placements.
• Project management and organizational skills, attention to detail, and the abilities to work both independently and collaboratively.
• Experience leading or supporting PR campaigns for B2B or B2C clients.
• Professional demeanor with excellent verbal skills and the ability to present on various industry topics.
• Previous media relations experience, including pitching local/national/trade media outlets and building media relationships.
• Demonstrated expertise and excellence in copywriting, editing and research, with knowledge of AP style.
• Understanding of social media strategies and a knowledge of current and emerging social media platforms.
• Proficiency with MS Office, photo and video editing, PR software and tools such as Cision, Meltwater, web analytics (Google Analytics) and other AI-related communications tools.
• Strong leadership and mentorship abilities with a bias for proactivity and action.
• Strategic and creative mindset.
• Exceptional interpersonal skills.

Preferred experience:

• Experience in an agency setting.
• Experience managing a client relationship.
• Three years of public relations experience in B2B.

Extenuating factors:
All experience and education are preferred but not mandatory. Management will consider the following other extenuating factors when reviewing candidate qualifications:

• Certifications
• Talent
• Business acumen
• Professional development
• Leadership abilities
• Ability to multi-task
• Growth success record

Salary, benefits and culture:
TriComB2B employees enjoy competitive benefits, a flexible work environment, free parking at our beautiful downtown Dayton location, training/development, and opportunities for involvement in our community.

Job type: Full-time
Schedule: 8-hour shift
Work location: Hybrid

Benefits:

• 401(k)
• 401(k) matching
• Health insurance (contributory)
• Health savings account
• Life insurance (voluntary)
• Group life insurance (company-paid)
• Dental insurance (voluntary)
• Disability insurance (contributory)
• Paid time off
• Holidays
• Personal days
• Sick days
• Bonus structure
• Raise structure
• Flexible schedule