Senior Representative, Communications Planning

Universal Orlando Resort believes in-person collaboration is key to our success. Many of our Team Members work in a hybrid capacity, contributing from the workplace a minimum of three days per week. There are also roles that require being on-site full time. Limited remote opportunities may be available within specific departments. You’ll learn more about this during the recruitment process.

JOB SUMMARY:

The Communications Strategy & Planning team is responsible for the development of consumer central integrated communication plans for the destination. The Sr. Rep will assist in the development of these plans and strategies that include creative briefs and comms plans that align with and deliver on the overall brand and business objectives. They will collaborate in close partnership with Brand & Marketing Strategy, Integrated Media, Public Relations, Digital Marketing, and creative teams (internal and external). This position requires a strong understanding of consumer behavior and popular culture as well as a working knowledge of paid, owned and earned media channels.

MAJOR RESPONSIBILITIES:

• Communications Strategy
  • Bring the consumer’s voice to life for creative teams and stakeholders by uncovering insights about our audience, brand, competition, and culture at large.
  • Provide support to managers to guide other departments and teams.
  • Assist in the development of the communication strategy and campaign plans for the business.
  • Support the development of strategic documents including creative briefs, comms frameworks and comms plans that inspire creative development.
  • Work directly with Project Management to define scope of work and budget for tactics.
  • Help lead strategic conversations and presentations for key campaigns.
  • Have a solid understanding of what communication strategy can and should be for an agency in today’s landscape.
  
  
• Communications Planning
  • Collaborate with all key stakeholder teams, serving as the connective tissue between all groups.
  • Ensure that actionable, up-to-date information about the media landscape and ecosystem is communicated regularly to internal teams and stakeholders.
  • Help evaluate communications or media opportunities and provide sound recommendations on those opportunities.
  • Support in the development of plans and recommendations that go beyond the conventional media.
  • Accurately represent the consumer point view and comms strategy when reviewing work.
  
  
• Campaign Facilitation
  • Support managing project teams associated with the development of communication tactics
  • Ability to operate in the gray to bring clarity and find solutions to ambiguous problems
  
  
• Understand and actively participate in Environmental, Health & Safety responsibilities by following established UO policy, procedures, training, and team member involvement activities.
• Perform other duties as assigned.

EDUCATION:

• Bachelor’s degree in Business, Marketing or Communications required.

EXPERIENCE:

• 3+ years of relevant Comms Planning/Brand Strategy/Brand Planning experience at an advertising agency, internal agency, or brand.
• Travel/tourism or entertainment experience is a plus.
• Proven track record of effective and inventive use of consumer data and research to develop strategic deliverables or creative execution.
• Passion for advertising communications, media activation, popular culture and how people consume and act on all of these things.
• Ability to evaluate and change priorities daily and to perform efficiently within a fast-paced team environment.
• Strong communicator capable of delivering concise messages to various audiences.
• Insatiable curiosity that compels you to keep learning about consumers, clients and collaborators.

Your talent, skills and experience will be rewarded with a competitive compensation package.

Universal is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at Universal Orlando via-email, the Internet or in any form and/or method without a valid written Statement of Work in place for this position from Universal Orlando HR/Recruitment will be deemed the sole property of Universal Orlando. No fee will be paid in the event the candidate is hired by Universal Orlando as a result of the referral or through other means.

Universal Orlando Resort. .

Universal Orlando is an equal opportunity employer. Universal elements and all related indicia TM & © 2025 Universal Studios.