Senior Retail Media Specialist

Experience Level

Employment Area

Reference number

Target Start Date

Summary

Lidl US is searching for the next Senior Retail Media Specialist to join our team! The Senior Retail Media Specialist is responsible for executing various retail media campaigns. The role will coordinate with our partner to ensure campaigns run smoothly, monitor performance, and provide data-drive insights to improve outcomes. The Senior Retail Media Specialist also prepares reports for settlement reconciliation reporting for campaigns run.

**This position reports to our Headquarters in Arlington, VA on a hybrid 3-day schedule.

What You’ll Do

• Oversee the creation, setup, and activation of digital coupons and cashback offers
• Coordinate with Partner to ensure proper targeting and delivery of coupons to the right customer segments
• Work closely with Partner to optimize onsite ads for relevancy, customer engagement, and conversion rates
• Track performance of ads using analytics tools and make adjustments as needed for better ROI
• Collaborate with Partner to review and approve creatives, targeting criteria, and campaign details
• Ensure alignment of ad creatives and messaging with overall marketing goals and targeted demographics
• Analyze offsite media performance reports from Partner, making recommendations for optimization and future campaigns
• Pull and analyze performance data on coupons, cashback, onsite, and offsite media campaigns to assess overall effectiveness
• Regularly update internal teams and leadership on campaign performance, providing insights and actionable recommendations
• Collaborate with Partner to fine-tune targeting strategies based on data insights and campaign results
• Ensure reporting on sales uplift and incremental revenue tied to media and incentive programs
• Prepare and submit reports for coupon and cashback redemption settlements, ensuring accurate reconciliation between retailer, Partner, and suppliers
• Track settlement discrepancies and work with Partner to resolve any reconciliation issues
• Provide regular updates to finance and accounting teams on redemption volumes and settlement amounts
• Act as the day-to-day point of contact for Partner, facilitating communication and alignment on ongoing campaigns
• Conduct regular quality assurance checks on the execution of digital incentives and media placements to prevent errors

What You’ll Need

What You’ll Receive

At Lidl, we know that in order for our people to do their best, they must be at their best. That’s why as a company, we offer one of the most generous benefits packages in the industry.

All our Lidl employees are eligible to receive the following benefits:

• Medical | Dental | Vision coverage
• Paid Holiday & Paid Time Off (PTO)
• 401k Plan (+ 5% company match and 2 year vesting schedule)
• And so much more, visit our benefits page for more details and the latest updates

In addition to the great benefits above, our Full-Time employees receive these additional benefits: Group Term Life & AD&D Insurance, Short & Long-Term Disability Insurance, Voluntary Critical Illness and/or Accident Insurance, Parental Leave – 100% pay for birth mothers and non-birth parents, Additional Paid Time-Off & Sick Time.

#LI-Hybrid