Senior Sales And Marketing Specialist

Are you looking for a company that empowers talent?

Are you passionate about building a better tomorrow? Heliox, a Siemens business, is providing electric vehicle charging solutions to some of the biggest companies and cities in America. Jump into the driver seat as we accelerate into a truly hyper growth market.

We are shaping the market with innovative EV charging technologies and are dedicated to driving an open and accessible market for electric vehicles, as well as planning and implementing secure grid connections to enable further growth of EV adoption.

The Senior Sales and Marketing Specialist is responsible for developing and implementing effective communication strategies to promote our brand, engage our target audience, and support overall business goals. This role involves managing both internal and external communications, creating compelling content, overseeing brand messaging, and coordinating with cross-functional teams to execute integrated marketing campaigns.

Key Responsibilities:

• Develop and implement a comprehensive marketing communications plan that aligns with the company's goals, audience, and brand values.
• Craft, edit, and manage a variety of content including press releases, blog posts, newsletters, social media updates, email campaigns, and other marketing materials.
• Ensure consistency in the company's tone, voice, and visual identity across all channels.
• Develop and maintain relationships with media outlets, prepare press kits, and manage press outreach to secure positive coverage.
• Work closely with product, sales, and customer support teams to ensure a unified approach to marketing and communications.
• Collaborate with sales and business teams to build solution focused commercial offerings
• Coordinate marketing materials of our key segments and sub-segments, supporting sales/product management functions to promote sales.
• Communicate our customer insights across the company, ensuring all teams are aligned with our customer-centric approach.
• Craft compelling messaging and segment solution-level narratives that align with our company positioning across our customer segments
• Collaborate and execute comprehensive go-to-market plans for new charging solution launches and features, including pricing strategies, promotional activities, and sales enablement.
• Inform the content roadmap with charger customer insights. Collaborate with our internal Integrated Marketing team to ensure consistent messaging across channels and to develop content for events.

Qualifications:

• Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
• 10 plus years of experience in product marketing communications, content creation, or a related role.
• Strong writing, editing, and storytelling skills with a portfolio of past work.
• Experience managing and executing integrated marketing campaigns.
• Familiarity with social media platforms, content management systems (CMS), and email marketing software.
• Excellent project management skills and attention to detail.
• Ability to work independently and as part of a team in a fast-paced environment.
• Analytical mindset with experience in tracking and reporting on campaign metrics.
• Demonstrated experience in developing impactful marketing collateral, including sales enablement materials, presentations, and web content based on previous product launches

Preferred Skills:

• Knowledge of SEO and digital marketing best practices.
• Experience with design tools like Adobe Creative Suite or Canva.
• Familiarity with CRM and marketing automation tools (e.g., HubSpot, Marketo).

About Heliox/Siemens:

We are a global technology company focused on industry, infrastructure, transport, and healthcare. From more resource-efficient factories, resilient supply chains, and smarter buildings and grids, to sustainable transportation as well as advanced healthcare, we create technology with purpose adding real value for customers.