Senior Search Specialist - Automotive

***MUST HAVE 5+ Years EXPERIENCE IN AUTOMOTIVE DIGITAL MARKETING******

WILL NOT CONSIDER if no automotive marketing experience on resume

MUST RESIDE IN MIAMI AREA

We are currently seeking a highly skilled and experienced Google Ads and Digital Marketing Specialist to join our team!

The ideal candidate should have at least 8 years of experience in developing, implementing, and managing digital marketing campaigns, as well as a strong understanding of the latest digital marketing trends and technologies.

Responsibilities:

• Develop and execute profitable PPC campaigns across multiple ad networks, including Google Ads and Microsoft Ads
• Monitor campaign performance and adjust bidding and targeting strategies to maximize ROI
• Conduct comprehensive analysis and reporting on campaign performance using Google Analytics
• Execute conversion rate optimization (CRO) strategies to improve website conversions
• Create compelling and effective copy for digital ads, landing pages, and other marketing materials
• Stay up to date with the latest digital media developments and industry best practices
• Conduct research and problem-solving to act as a consumer when creating advertisements
• Collaborate with other marketing team members to ensure cohesive brand messaging and a seamless user experience
• Demonstrate strong attention to detail, excellent writing proficiency, creative thinking, and analytical skills
• Must be VERY comfortable with mathematical budgeting and understanding how to pace to percentages.

Qualifications:

• Bachelor's degree or 8 years of equivalent experience
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• Experience with SEO and SEM Strong written, verbal, and collaboration skills

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field
• 8+ years of experience in digital marketing
• Expert knowledge of Google Ads, Tik Tok Ads, and Meta advertising
• Comprehensive knowledge of Google Analytics
• Strong interpersonal skills, listening skills, and an articulate presenter
• Excellent writing proficiency
• Strong attention to detail
• Creative thinking
• Analytical skills
• Ability to stay up to date with digital media developments

If you meet these qualifications and are interested in joining our team, please apply with your resume and cover letter.

Industry
Marketing & Advertising

Employment Type
Full-time

Job Type: Full-time

Pay: From $70,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Education:

• Bachelor's (Required)

Experience:

• Google Ad Manager: 7 years (Required)
• Budgeting: 5 years (Required)
• Mathematical aptitude: 5 years (Required)
• Google Ads: 7 years (Required)
• Automotive Digital Marketing: 5 years (Required)

License/Certification:

• Google Ads Search Certification (Required)

Location:

• Miami, FL (Required)

Shift availability:

• Day Shift (Required)

Work Location: Remote