Senior Seo Content Strategist

InMotion Hosting is searching for an experienced and strategic SEO Content Strategist to drive organic growth through data-driven content initiatives. In this role, you will be responsible for designing and executing comprehensive content strategies that align with company goals.

Your expertise in SEO, content creation, scaling content operations, and leveraging Generative AI for content extraction from online communities will be key in helping to take IMH to the next level. This position requires a strategic thinker who can balance high-level planning with hands-on execution to ensure the content produced not only ranks well but resonates with our target audience.

What You'll Do:

• Create and implement comprehensive content strategies that drive organic search performance and address audience needs. This includes building content calendars, prioritizing content types, and aligning content with the customer journey.
• Conduct regular detailed SEO analysis to guide content production including keyword research, competitor analysis, and SERP landscape review.
• Prioritize content opportunities that have the highest potential for traffic growth and conversions.
• Conduct competitive analysis, keyword research, and trend analysis to identify content gaps and opportunities that align with business goals and drive organic growth.
• Develop and oversee large-scale content production initiatives, ensuring processes are efficient and deadlines are met.
• Work closely with Product Marketing, Design, and Demand Generation teams to ensure content aligns with overall SEO strategy and brand messaging.
• Track, analyze, and report on the performance of content projects. Adjusting strategies based on data-driven insights to improve rankings and engagement.
• Regularly audit and optimize existing content to improve rankings, engagement, and conversions. Use data from Google Analytics, Search Console, and SEO platforms (Ahrefs, SEMrush) to make informed updates.
• Recruit, onboard, and manage a team of skilled freelance content writers. Establish workflows and standards to ensure efficiency and quality in content production at scale.
• Stay up to date with the latest SEO and content marketing trends, tools, and technologies to ensure the content strategy is cutting-edge and competitive.
• Serve as the in-house SEO expert, representing the company in webinars, conferences and industry events.

What You’ll Get:

• Profit sharing opportunities
• Customizable 401(k) plans that include company matching
• Medical, Dental, Vision Disability, Life Insurance
• Reimbursement for tuition, certifications, or professional memberships
• Additional paid time off to volunteer in your community
• Opportunities for professional growth through career coaching, job shadowing, and company-wide trainings
• Recognition for your years of service
• Wellness initiatives

Ideal Candidates Have:

• 3-5 years of experience in SEO content strategy, with a proven track record of developing and scaling content for organic search success.
• Strong knowledge of SEO fundamentals. Including on-page SEO, keyword research, and SERP analysis.
• Proven experience in developing holistic content strategies that align with both SEO and broader business goals.
• Experience using Generative AI tools (e.g., ChatGPT, Jasper, etc.) to create content, particularly by pulling insights from community forums and online discussions.
• Experience with project management tools to oversee the content lifecycle from ideation to publication.
• Ability to analyze data from tools like Google Analytics, Search Console, and SEO platforms (e.g., Ahrefs, SEMrush) to inform content decisions.
• Excellent organizational skills to effectively manage multiple large-scale projects simultaneously and deliver results in a fast-paced environment.

Location

• Remote, United States

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