Senior Specialist, Customer Data Operations

Nasdaq is looking for an experienced Senior Specialist, Customer Data Operations to join our dynamic, global digital marketing team.

This is an exciting opportunity to lead integration and operations efforts for our customer data platform and drive data connectivity across Nasdaq’s technology stack in order to provide a seamless customer journey and deliver valuable data to our sales, marketing, and customer success teams. In this role, you will build-out the inbound and outbound connections we need to build out our unified customer profile and drive our customer data strategy forward.

We are looking for a creative problem-solver who is analytical, technical, and business-oriented who will continually look for ways to modernize and enhance our customer data platform and documentation processes, and prioritize integrations by aligning teams across business silos, while supporting specialized needs for each division.

You must be passionate about technical integrations, data, and optimizing processes, and willing to roll up your sleeves to do hands-on work in our customer data platform, marketing and sales technology platforms, and datasets across the business.

• Understanding Nasdaq’s tech stack across a broad set of sales, marketing, and customer success platforms and identifying if and how to connect each technology to the CDP
• Analyzing use cases to define, build, transform, and map fields needed to ingest actionable data points from sales, marketing, and customer success platforms into the CDP
• Building custom schemas aligned with Nasdaq’s data strategy for ingestion into and activation of the unified customer profile
• Setting up inbound and outbound connections to Nasdaq’s customer data platform (CDP) using a number of connection types including but not limited to Amazon S3, Data Landing Zone, PostgreSQL, Google Cloud Storage, and more
• Monitoring and managing precedence-based merge policies across multiple platforms and datasets
• Partnering with the Marketing Technology Success Lead to define the roadmap and timeline for our CDP connections to focus on efficiency, growth, and scalability
• Partnering with our CDP vendor to resolve technical errors, lead troubleshooting efforts, and spearhead operational improvements within the platform

• Experience with a customer data platform is a must (Adobe CDP is a plus) and building an actionable, unified customer profile through identity stitching
• Experience working with client-side JavaScript libraries (WebSDK a plus)
• Experience with defining precedence-based merge policies across multiple platforms and datasets
• Experience transforming data using coding languages such as JavaScript, HTML, CSS, and SQL
• Experience with field and schema creation, data mapping, and documenting this work
• Experience working with development teams and knowledge of custom tagging both in a tagging platform (Adobe Data Collection a plus) and directly in a web data layer
• Experience with Salesforce, sales automation and other sales technology platforms
• Experience with marketing automation platforms like Marketo/Pardot and other marketing technology platforms
• Excellent quantitative and analytical skills with exposure to businesses intelligence/analytics tools, data platforms and CDPs (Adobe CDP and Power BI are a plus)
• Excellent communication and presentation skills with the ability to present to senior leaders and foster collaboration and consensus building across diverse groups
• Experience working with multiple business groups to understand problems, map solutions and build a roadmap of priorities

• Experience leading customer data strategy in a high-growth SaaS company
• An ambitious self-starting attitude with demonstrated ability and willingness to roll up sleeves and execute to get the job done
• 5+ years of experience
• BA/BS degree in Business, Marketing, Technology, Operations, or related field