Senior Vice President, Marketing

Full Time • Yorkville, NY, United States of America

158,550 - 211,400 (Yearly) Added 3 weeks, 5 days ago

Summary

Senior Vice President, Marketing

AmeriCU Credit Union

Yorkville, NY

$158,550/year to $211,400/year - actual starting rate will depend on experience

Position is bonus eligible

This is not a remote position, there is expectation that you will be on site at least 3 days per week and as needed to coach and lead the Marketing Team.

Who Are We?

AmeriCU is a not-for-profit credit union based in Rome, NY with assets in excess of $2.6 Billion and serving a membership base of over 160,000 members across Central New York, the United States, and beyond. For 74+ years we have been committed to our members, our employees, and our communities. In 2024 we were once again recognized as one of the Best Companies to Work for in New York State and recognized by American Banker as one of the best credit unions in the United States to work for, ranking 27 out of 70!

The Position:

AmeriCU Credit Union is in search of a Senior Vice President, Marketing who aligns directly with our mission to provide our members with the right financial services to live life, dream big, and achieve financial success, and our vision to be the most admired organization in every community we serve. The Senior Vice President, Marketing will:

Lead the Credit Unions overall marketing strategy, overseeing the development and execution of marketing campaigns across all channels to promote banking products and services, drive customer acquisition and retention, and maintain a strong brand image, while ensuring compliance with regulations and aligning with AmeriCU’s strategic objectives

What you will do:

As a Senior Vice President, Marketing your primary responsibilities will include:

Develop and implement comprehensive marketing strategies aligned with the company's overall business objectives.
Lead and manage a team of marketing professionals across various functions like digital marketing, content marketing, social media, PR, and market research.
Analyze market trends and customer insights to identify new market opportunities.
Set clear marketing goals and KPIs to measure success.
Create and manage marketing budgets.
Protect and enhance the company's brand image and reputation
Develop and execute branding initiatives to differentiate the company in the market.
Ensure consistent brand messaging across all marketing channels.
Oversee the development and execution of marketing campaigns across multiple channels
Develop strategies to increase customer acquisition, retention, and loyalty.

Come grow with us!

Whether you are just starting out or have been working in your field already, we offer opportunities for growth and advancement. It is our goal to hire employees who will provide exceptional service to our members and who value giving back and supporting the communities we serve. In addition, we offer the following benefits:

Competitive rates on our Medical, Dental and Vision plans

Generous contribution to your Health Savings Account, if you choose to enroll in one of AmeriCU’s High Deductible Health plans

Paid Holidays

Paid Time off

Employee Appreciation Events

401(k) Matching after 1 year of employment

Employee Assistance Program

Tuition Reimbursement for Full-time employees after 1 year of employment

Life Insurance & Accidental Death & Dismemberment Insurance, free to all Full-time employees

Enhanced Short Term Disability – at no cost to you!

Get to know us more by clicking on the links below. See why YOU should choose AmeriCU!

https://www.americu.org/in-our-community/