Senior Vice President Of Marketing & Franchise Business Consultant
LOCATION
Baltimore, MD (Hybrid role)
QUALIFICATIONS
10+ years of experience in restaurant marketing and franchise operations, 5+ years in a senior leadership role, strong expertise in multi-unit franchise marketing, excellent communication and leadership skills, and a Bachelor's degree in Marketing, Business Administration, or related field.
RESPONSIBILITIES
Lead marketing initiatives, develop and execute marketing strategies, oversee digital and traditional advertising, collaborate with franchisees, analyze market trends, mentor marketing team, identify business growth opportunities, conduct business reviews, and advise on market expansion strategies.
INDUSTRY
Restaurant and Franchise Operations
SHORT DESCRIPTION
The SVP of Marketing & Franchise Business Consultant will lead marketing initiatives and support franchise partners to drive brand growth and operational excellence.
We are seeking an experienced and strategic SVP of Marketing & Franchise Business Consultant to join our dynamic team in Baltimore. This hybrid role will split responsibilities between marketing leadership (75%) and business development (25%), providing the opportunity to shape our brand, grow franchise relationships, and drive overall company growth.
Position Overview:
As the SVP of Marketing & Franchise Business Consultant, you will have a unique opportunity to lead our marketing initiatives while also guiding and supporting our franchise partners in growing their businesses. You’ll be responsible for developing and executing high-impact marketing strategies, expanding the brand's presence, and optimizing franchise operations to maximize profitability.
Key Responsibilities:
- Lead the marketing department, developing innovative strategies to enhance brand recognition, drive sales, and increase customer loyalty.
- Oversee digital marketing, social media campaigns, and traditional advertising efforts.
- Collaborate with franchisees to create marketing plans that align with brand objectives and drive business results.
- Analyze market trends and adjust strategies accordingly to maintain a competitive edge.
- Provide leadership and mentorship to the marketing team, fostering a collaborative and creative environment.
- Work directly with franchisees to identify opportunities for business growth, operational improvement, and profitability.
- Conduct regular business reviews with franchisees to assess performance and develop action plans for growth.
- Advise on new market expansion and territory development strategies.
- Provide ongoing support in training, marketing execution, and operational best practices.
Qualifications:
- 10+ years of experience in restaurant marketing and franchise operations, with a proven track record of success.
- 5+ years of experience in a senior leadership role, including franchise business consulting.
- Strong expertise in multi-unit franchise marketing and business development.
- Ability to balance strategic thinking with hands-on execution and coaching.
- Excellent communication, leadership, and interpersonal skills.
- Proven ability to drive business growth through effective marketing and franchise partner collaboration.
- Bachelor’s degree in Marketing, Business Administration, or a related field.
Why Join Us?
- Competitive salary ranging from $120,000 to $130,000 annually.
- Opportunity to influence the growth of a fast-expanding franchise network.
- Comprehensive benefits package, including health insurance and retirement plans.
- Work with a talented team in a collaborative and high-energy environment.
If you are a marketing leader with a passion for franchise growth and business development, we would love to hear from you!
Apply Today and Take the Next Step in Your Career!
Job Type: Full-time
Pay: $120,000.00 - $130,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 10 hour shift
- 12 hour shift
Work Location: In person
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