Seo And Content Specialist

SEO and Content Specialist

Location: New York City, In-Office

Job Type: Full-Time

Department: DTC

Job Overview:

We are seeking a talented and driven SEO and Content Specialist to join our dynamic DTC team. This role focuses on enhancing our brand visibility, driving organic traffic, and creating engaging, high-quality content. Our three lingerie brands are scoped to grow revenue 2-3x in 2025, a major focus of this growth will be organic sales. The ideal candidate will have a strong understanding of SEO, content strategy, and analytics, with a passion for keeping up with SEO and lingerie industry trends.

Responsibilities:

• Content
  • Development: Create, edit, and optimize high-quality content, including blog posts, landing pages, email stories, and social media (Instagram, TikTok, Pinterest & Reddit).
  • Copywriting experience for well-optimized blog posts and social media captions.
  • Google Merchant Center listing
• SEO
  • Optimization: Perform keyword research, optimize on-page and off-page elements, and stay updated on search engine algorithm changes to enhance organic rankings.
  • Planning: Ability to map out and execute a thorough plan to distinguish the brands in specific lingerie categories.
• Website
  • Shopify: In-depth knowledge of site structure and capabilities for Shopify websites
  • Analysis: Audit website performance and implement technical SEO strategies to improve site speed, crawlability, and user experience.
  • Link-Building: Develop and execute white-hat link-building strategies to improve domain authority.
  • Optimize on-page SEO elements including meta tags, headers, internal linking, and content.
• Analytics and Reporting:
  • Monitor traffic trends, track keyword performance, and provide insights.
  • Use tools like Google Analytics, Google Search Console, and SEMrush.
  • Develop a dashboard for easy understanding of organic growth opportunities for traffic and revenue.
  • Report on progress on a weekly, monthly, and quarterly basis and run regular website audits.
• Stay Updated
  • Keep up with SEO and content marketing trends, tools, and industry standards.

Requirements:

• Minimum of 2 years SEO experience
• Proven DTC experience in SEO and content creation, preferably with a focus in fashion and lingerie.
• Shopify native SEO experience.
• Familiarity with content management systems (e.g. Shopify, WordPress, etc.).
• Proficiency in SEO tools such as SEMrush, Moz, Ahrefs, and others.
• Strong understanding of Google Analytics, Google Search Console, and HTML/CSS basics.
• Ability to create reports in Excel that utilize VLOOKUP and other comprehensive functions that compare large sets of data.
• Excellent writing, editing, and proofreading skills with attention to detail.
• Must have skills to reduce crawl budget, remedy site performance issues, and implement/troubleshoot structured data using a variety of tools
• Strong research and analytical abilities.
• Experience with email marketing tools (Klaviyo).
• Experience with social media content and management is a plus (Instagram, TikTok, Pinterest & Reddit).
• Team player with excellent communication and collaboration skills.

Why Join Us?

• Competitive salary and benefits.
• Opportunities for growth and professional development.
• A creative and inclusive work environment.