Seo And Website Analyst

We know what you're thinking. "What kind of name is IncredibleBank?"

Well, we're glad you asked.

With a name like IncredibleBank, we have a lot to live up to. Our name is a promise we make every day to our customers and to our team members (and hey, that could be you!). A promise that we strive to be incredible in everything we do. A promise that will help our customers, fellow team members, and our communities to do the incredible.

At IncredibleBank, we're all about ICE. What's ICE? ICE stands for Incredible Customer ExperienceTM (that's right - an experience so good and so important we trademarked it). ICE illustrates the core values that drive everything we do - how we conduct business, how we treat each other, and how we continuously strive to build on our model of customer-focused banking. Our core values have been in place for more than 50 years and continue to influence every aspect of our operation today.

So - how can you help us live up to our name?

About the Role

We are eager to discuss the prospect of you joining our team as our next incredible team member!

This position reports to the Director of Marketing and allows you to partner with other team members and key stakeholders to provide Incredible Customer Experiences of your own! Duties and responsibilities may include:

• Develop and implement effective search engine optimization (SEO) strategies to improve theBank’s online visibility and enhance user experience on the Bank’s website.
• Assist marketing team in developing SEO-friendly content, design elements, social media posts,and marketing activities.
• Oversee the distribution of press releases and manage earned media efforts to enhance brandvisibility and drive organic traffic to our website. This includes coordinating with media outlets,tracking coverage, and analyzing the impact of press releases on SEO performance.
• Conduct keyword research to guide the Bank’s content development across various channels,ensuring the creation of relevant, high-quality content that attracts and retains customers.
• Identify and resolve technical search engine optimization (SEO) issues, including broken links,crawl errors, and site speed optimization.
• Conduct content audits to ensure the website effectively supports all stages of the buyer and customer journeys.
• Optimize website content, landing pages, and paid search copy using tools like SEMrush andGoogle Analytics to obtain actionable insights.
• Maintain and update the Bank’s website, ensuring content is current, accurate, and aligned withbrand guidelines.
• Collect and report data on traffic, rankings, and other search engine optimization (SEO) KPIs.
• Stay informed on search engine optimization (SEO) and integrated marketing trends to keepstrategies up to date.
• Collaborate with the digital sales manager to capture and nurture new customer leads throughweb advertising and promotions.
• Develop and manage a search engine optimization (SEO) Conversion funnel to maximize leadgeneration and conversion rates.
• Conduct surveys to gather customer feedback and insights into their experience with our services.
• Establish and implement standards and procedures to ensure an optimal digital customer experience on the website.

This is a regular full-time salaried exempt position, averaging approximately 40 hours/week. Schedule may vary by time zone.

This position is remote eligible. Individuals may choose to work from a designated home office space.

About You

You do what is right over what is easy. You don’t settle for good enough. You’re driven to learn and grow. You recognize your impact on the customer experience, regardless of your role.

Those attributes are just a few things our incredible employees have in common.

And, if you are looking for an opportunity to join an innovative team, we’d be so excited to learn a little more about you and your interest in joining the team! Our recommended and preferred qualifications are:

• Bachelor’s Degree in Marketing, Communications, Information Technology or related field, or anequivalent combination of formal education and relevant experience.
• 3-5 years’ proven experience in search engine optimization (SEO) execution and websitemanagement strategy.
• Proven experience with Google Analytics, Google Search Console, SEMrush, and working withcontent management systems (CMS).
• Strong understanding of HTML, Cascading Style Sheets (CSS).

About Our Benefits and Compensation

Our promise of ICE extends to our employees as well. Our employees are our greatest asset, and we strive to show our appreciation by offering top-tier benefits and, dare we say, more than competitive compensation that we’re willing to discuss up front.

And we are constantly evaluating and improving our benefits. In fact, eligible employees receive over 30 days off per calendar year! That includes 18 days of PTO to begin, PLUS an Anniversary Holiday, Birthday Holiday, Wellness Holiday, and 12 observed Bank Holidays.

Check out our total rewards package at: https://incrediblebank.mybenefitsapp.com/

About the Company

IncredibleBank first started in 1967 as River Valley Bank with a single location in Rothschild, WI. And we may have strong roots in community banking, but IncredibleBank wasn’t awarded as one of America’s Most Innovative Banks by the Independent Community Bankers of America for our popcorn Fridays. Though we do love free popcorn...

We strive to stay on the leading edge of banking technology with the goal providing the best, simplest way for our customers across the country to do their banking. But if our customers need us, they can pick up the phone and talk to a real person. And that’s what makes us America’s first national online community bank. And who doesn’t love the idea of a national community?

Today, IncredibleBank is a $1.9 billion-asset institution that has grown to 16 brick-and-mortar locations with customers in all 50 states. But we know that as an employer, it’s less about size than it is about culture. That’s why we’re especially proud to have been certified as a Great Place to Work.

Learn more about our Great Place to Work engagement results here: https://www.greatplacetowork.com/certified-company/7022621