Seo, Marketing, Analytics Specialist, And Web Designer

Job Title: SEO, Marketing, Analytics Specialist, and web design

Location: Arlington, TX

Job Type: Full-Time

Reports To: Charles Williams/Elliot Williams

Job Overview:

We are seeking a highly skilled and results-driven SEO, Marketing, and Analytics Specialist to join our dynamic team. This position will be responsible for developing, implementing, and optimizing SEO strategies, executing data-driven marketing campaigns, and analyzing key metrics to maximize the performance of digital initiatives. The ideal candidate will possess a blend of technical SEO expertise, digital marketing proficiency, and advanced analytical skills.

Key Responsibilities:

SEO Strategy & Optimization

• Develop and execute effective SEO strategies to drive organic traffic and improve search engine rankings across multiple platforms (Google, Bing, etc.).
• Conduct in-depth keyword research, competitive analysis, and identify opportunities to improve website content and performance.
• Perform on-page SEO audits and optimize website elements (meta tags, content, images, URL structure, etc.) for better search engine visibility.
• Implement technical SEO improvements such as site speed optimization, mobile responsiveness, and fixing crawl errors.
• Monitor and report on the effectiveness of SEO campaigns and make data-driven adjustments to improve results.
• Stay up-to-date with the latest SEO trends, algorithm updates, and best practices to ensure consistent and sustained search engine visibility.

Digital Marketing & Campaign Management

• Lead the development and execution of integrated digital marketing campaigns, including email, social media, paid search (PPC), content marketing, and affiliate marketing.
• Work closely with creative teams to develop compelling ad creatives, landing pages, and campaign messaging.
• Manage PPC campaigns (Google Ads, Bing Ads, Facebook Ads, etc.) to ensure maximum ROI, optimize keywords, bidding, and ad targeting.
• Develop and manage email marketing campaigns, including audience segmentation, A/B testing, and performance analysis.
• Collaborate with cross-functional teams to ensure marketing campaigns are aligned with business objectives and target audience needs.

Analytics & Data Insights

• Utilize web analytics tools (Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.) to track, analyze, and report on digital marketing performance.
• Identify key performance indicators (KPIs) and set clear benchmarks for tracking success across campaigns and SEO efforts.
• Analyze user behavior, website traffic, and conversion rates to uncover insights and opportunities for site optimization.
• Prepare and present detailed reports and actionable insights to senior leadership, recommending improvements and adjustments based on data.
• Create dashboards and visualizations to communicate campaign performance and SEO progress to stakeholders.

Collaboration & Strategy Development

• Work closely with content creators, web developers, and designers to ensure alignment of SEO and marketing strategies with user experience (UX) and conversion goals.
• Provide SEO training and guidance to internal teams, helping them optimize their work for better organic visibility.
• Contribute to the overall digital marketing strategy by providing insights and suggestions to improve lead generation, customer acquisition, and retention.

Required Skills & Qualifications:

• Proven experience (5+ years) in SEO, digital marketing, and analytics, with a track record of improving organic search rankings and driving business results.
• Strong proficiency in SEO tools (e.g., Google Analytics, SEMrush, Ahrefs, Moz, Screaming Frog) and website performance analysis.
• Deep understanding of Google’s algorithms, ranking factors, and SEO best practices.
• Experience with PPC advertising platforms (Google Ads, Bing Ads, Facebook Ads) and campaign management.
• Advanced knowledge of Google Analytics, Tag Manager, and Google Search Console.
• Strong analytical skills with the ability to interpret complex data and generate actionable insights.
• Experience with A/B testing, landing page optimization, and conversion rate optimization (CRO).
• Familiarity with content management systems (CMS) like WordPress, Drupal, or Shopify, and experience optimizing websites for SEO.
• Strong project management skills and the ability to prioritize and manage multiple tasks simultaneously.
• Excellent written and verbal communication skills, with the ability to present complex data to non-technical stakeholders.
• Familiarity with HTML, CSS, and JavaScript as they relate to SEO and web optimization is a plus.

Preferred Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, Computer Science, or a related field.
• Google Analytics, Google Ads, HubSpot, or other relevant certifications.
• Experience with e-commerce platforms and SEO for online stores (e.g., Shopify, WooCommerce, Magento).
• Knowledge of local SEO, mobile SEO, and international SEO is a plus.
• Familiarity with marketing automation tools (e.g., HubSpot, Marketo, Mailchimp) and CRM software (e.g., Salesforce).
• Ability to work in a fast-paced, deadline-driven environment.

Why Join Us?

• Opportunity to work with a passionate and talented team on innovative projects.
• A culture that values creativity, collaboration, and continuous learning.
• Competitive salary and benefits package.
• Flexible work environment with remote options.
• Room for career growth and advancement in the digital marketing space.

Job Type: Full-time

Pay: $67,000.00 - $72,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: In person