Seo Specialist

About Nelson Jones:

Nelson Jones is a growing full-service law firm in Utah with a strong focus on personal injury cases. Our mission is to deliver exceptional legal services while providing a compassionate, client-centered approach. As part of our growth strategy, we are seeking a talented SEO Specialist to join our marketing team and drive the success of our digital presence.

Position Overview:

The SEO Specialist will play a critical role in implementing and managing SEO and SEM tactics to optimize our website, improve search rankings, and drive meaningful traffic. The ideal candidate will have extensive WordPress experience, a proven track record of executing SEO strategies, and the ability to analyze performance data to inform ongoing optimizations. This role requires a results-oriented individual with a passion for staying ahead of digital trends and driving measurable growth.

Key Responsibilities:

SEO Strategy Implementation:

• Execute the firm’s ongoing SEO strategy, focusing on keyword ranking improvements, on-page and off-page optimizations, and technical SEO.
• Optimize website structure, content, and metadata to align with SEO best practices.

Content Optimization:

• Collaborate with the marketing team to create and optimize SEO-friendly content, including blogs, landing pages, and practice area pages.
• Conduct keyword research and integrate targeted keywords into site content.

Technical SEO Management:

• Manage and optimize WordPress website functionality to ensure it meets SEO standards.
• Address technical issues such as page speed, mobile usability, site architecture, and indexing errors.

Performance Tracking and Reporting:

• Monitor and analyze website performance using tools like Google Analytics, SEMRush, and Google Search Console.
• Provide regular reports on SEO performance, keyword rankings, and traffic growth, and recommend actionable insights.

Link Building:

• Develop and execute a sustainable link-building strategy to improve domain authority and organic rankings.

Local SEO:

• Manage and optimize Google Business Profiles and other local directories to enhance local search visibility.
• Implement strategies to improve map rankings and customer reviews.

SEM Support:

• Collaborate with the marketing team to align SEO efforts with PPC campaigns, including Google Ads and Local Service Ads.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience.
• 3+ years of experience in SEO and SEM, with a proven track record of driving long-term growth.
• Experience with WordPress, including website management and plugin optimization.
• Proficiency with SEO tools such as SEMRush, Moz, Ahrefs, Google Analytics, and Google Search Console.
• Strong understanding of technical SEO, on-page and off-page SEO, and content marketing.
• Excellent analytical skills and ability to translate data into actionable strategies.
• Knowledge of local SEO best practices and experience managing Google Business Profiles.
• Strong communication and collaboration skills, with the ability to work cross-functionally.

Preferred Qualifications:

• Experience in the legal or professional services industry.
• Familiarity with conversion rate optimization (CRO) and user experience (UX) principles.
• Basic knowledge of HTML, CSS, and JavaScript as they relate to SEO.
• Experience with Performance Max and Google Local Service Ads.

What We Offer:

• Competitive pay.
• Opportunities for professional development and career growth.
• A supportive, collaborative work environment.
• The chance to make a significant impact on a growing firm’s digital presence.

Job Type: Full-time

Pay: From $25.00 per hour

Expected hours: 40 per week

Benefits:

• Health insurance

Schedule:

• Day shift

Ability to Commute:

• West Jordan, UT 84088 (Required)

Ability to Relocate:

• West Jordan, UT 84088: Relocate before starting work (Required)

Work Location: In person