Seo Specialist

Overview
PSA Worldwide is a small and growing company of 45+ employees selling promotional and educational products to military and non-military customers worldwide. Our specialty is designing unique prevention and awareness products that address many pervasive societal issues. The PSA sales and marketing team works closely with customers to better understand the challenges they face and provide creative and innovative solutions.

We are seeking a detail-oriented and results-driven SEO Specialist to join our dynamic marketing team. The ideal candidate will have a strong understanding of search engine optimization strategies and digital marketing principles to enhance our online presence and drive organic traffic. This role requires a blend of analytical skills and creativity, with a focus on improving website performance across various search engines.

Duties

• Conduct keyword research to identify opportunities for content optimization and growth.
• Optimize website content, metadata, and structure to improve search engine rankings.
• Work with the marketing team to create the graphic, informational, and textual content found on a webpage to ensure that it performs well within search engines as well as managing and monitoring all website images.
• Analyze the PSA website’s content, formatting, backlinks, and keywords that are already in place to determine what changes to make in order to reach current standards for search engine optimization.
• Frequently monitor the PSA websites and ensure they align with company goals.
• Develop and implement SEO strategies that align with overall digital marketing goals.
• Collaborate with PSA content creators to ensure SEO best practices are integrated into all web content.
• Works with our social media platforms to enhance brand visibility and engagement.
• Stay updated on the latest SEO trends, algorithm changes, and best practices in digital marketing.
• Perform competitive analysis to identify strengths and weaknesses in our SEO strategy.

Requirements

• Proven experience in SEO, digital marketing, or related fields.
• Strong knowledge of search engines, Google algorithms, and ranking factors.
• Proficiency in using SEO tools such as Google Search Console, SEMrush, or similar platforms.
• Experience with WordPress or other content management systems (CMS).
• Familiarity with social media management and its impact on SEO.
• Understanding of metadata optimization techniques.
• Ability to analyze data and generate actionable insights for continuous improvement.
• Excellent communication skills, both written and verbal.
• A proactive attitude towards problem-solving and a passion for staying ahead in the digital landscape.
• A bachelor’s degree in marketing, computer science or a related field is preferred

Join us as we strive to enhance our online presence through innovative SEO strategies!

Job Type: Full-time

Pay: From $48,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday

Work Location: In person