Seo Specialist
LOCATION
Not specified
QUALIFICATIONS
Strong understanding of SEO and content trends, experience in publishing and optimizing content, proficiency in WordPress, and ability to analyze and identify search trends and key phrases.
RESPONSIBILITIES
Edit and optimize content for search engine rankings, publish and enhance landing pages, manage local SEO for clients, create keyword-targeted copy, collaborate on client campaigns, and implement SEO strategies such as 301 redirects and sitemap configurations.
INDUSTRY
Digital Marketing and SEO Services
SHORT DESCRIPTION
Responsible for editing, publishing, and optimizing content to enhance SEO performance for clients while implementing local strategies and collaborating with project managers.
- Editing and optimizing content to improve a client's content ranking in search engines
- Have a keen eye for detail and possess excellent SEO and content trends knowledge
- Publishing new content and improving existing content
- Creating keyword-targeted copy to optimize content for specific key phrases
- Using digital tools to identify search trends and key phrases
- Publishing and enhancing landing pages in WordPress
- Creating custom graphics and enhancing images for landing pages and blogs
- Posting and optimizing blogs for targeted phrases.
- Work with an established service client managing their local listings and demonstrating an advanced understanding of Local SEO.
- Create local strategies with the client using their Google My Business API to maintain accurate location data
- Identifying critical client/account issues and escalating them to appropriate executives in a timely manner
- Using SEO principles to maximize copy’s reach (internal linking, metadata optimization)
- Interpreting copywriting briefs to understand project requirements
- Collaborating with Account Managers and Project Managers on client campaigns
- Maintaining editorial calendars
- Editing content to improve optimization
- Ensuring that SEO and SMO strategies are effectively implemented
- Marking up sites and content with JSON schema
- Expected to retain existing business, while pursuing profitable growth opportunities for assigned client account, both in SEO investments and cross-channel upsells
- Optimizing permalink structures to improve URL clarity and SEO performance.
- Implementing and managing 301 redirects to preserve rankings and link equity.
- Auditing and resolving 404 errors to improve user experience and maintain search engine trust.
- Configuring robots.txt and XML sitemaps to enhance crawlability and indexing.
Requirements
- Editing and optimizing content to improve a client's content ranking in search engines
- Have a keen eye for detail and possess excellent SEO and content trends knowledge
- Publishing new content and improving existing content
- Creating keyword-targeted copy to optimize content for specific key phrases
- Using digital tools to identify search trends and key phrases
- Publishing and enhancing landing pages in WordPress
- Creating custom graphics and enhancing images for landing pages and blogs
- Posting and optimizing blogs for targeted phrases.
- Work with an established service client managing their local listings and demonstrating an advanced understanding of Local SEO.
- Create local strategies with the client using their Google My Business API to maintain accurate location data
- Identifying critical client/account issues and escalating them to appropriate executives in a timely manner
- Using SEO principles to maximize copy’s reach (internal linking, metadata optimization)
- Interpreting copywriting briefs to understand project requirements
- Collaborating with Account Managers and Project Managers on client campaigns
- Maintaining editorial calendars
- Editing content to improve optimization
- Ensuring that SEO and SMO strategies are effectively implemented
- Marking up sites and content with JSON schema
- Expected to retain existing business, while pursuing profitable growth opportunities for assigned client account, both in SEO investments and cross-channel upsells
- Optimizing permalink structures to improve URL clarity and SEO performance.
- Implementing and managing 301 redirects to preserve rankings and link equity.
- Auditing and resolving 404 errors to improve user experience and maintain search engine trust.
- Configuring robots.txt and XML sitemaps to enhance crawlability and indexing.
Benefits
- Editing and optimizing content to improve a client's content ranking in search engines
- Have a keen eye for detail and possess excellent SEO and content trends knowledge
- Publishing new content and improving existing content
- Creating keyword-targeted copy to optimize content for specific key phrases
- Using digital tools to identify search trends and key phrases
- Publishing and enhancing landing pages in WordPress
- Creating custom graphics and enhancing images for landing pages and blogs
- Posting and optimizing blogs for targeted phrases.
- Work with an established service client managing their local listings and demonstrating an advanced understanding of Local SEO.
- Create local strategies with the client using their Google My Business API to maintain accurate location data
- Identifying critical client/account issues and escalating them to appropriate executives in a timely manner
- Using SEO principles to maximize copy’s reach (internal linking, metadata optimization)
- Interpreting copywriting briefs to understand project requirements
- Collaborating with Account Managers and Project Managers on client campaigns
- Maintaining editorial calendars
- Editing content to improve optimization
- Ensuring that SEO and SMO strategies are effectively implemented
- Marking up sites and content with JSON schema
- Expected to retain existing business, while pursuing profitable growth opportunities for assigned client account, both in SEO investments and cross-channel upsells
- Optimizing permalink structures to improve URL clarity and SEO performance.
- Implementing and managing 301 redirects to preserve rankings and link equity.
- Auditing and resolving 404 errors to improve user experience and maintain search engine trust.
- Configuring robots.txt and XML sitemaps to enhance crawlability and indexing.
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