Seo Specialist

SEO Specialist

Super Bright LEDs is seeking a motivated SEO Specialist who will be responsible for developing and implementing comprehensive SEO strategies to improve our website's search engine ranking, organic traffic, and sales. You will be a data-driven individual who thrives in a collaborative environment and possesses a strong understanding of both B2B and B2C SEO best practices.

This is a full-time position located in Earth City, Missouri. Local candidates from the St. Louis (Missouri and Illinois) region only, please.

Responsibilities:

On-Page SEO Optimization

• Optimize meta tags (title, meta descriptions), headers (H1, H2), and alt text for product images.
• Ensure SEO-friendly URLs, structured data, and optimized content on product and category pages.
• Ensure Product Content & Data is fully mapped & optimized in line with best practices for Google Merchant Center/Google Shopping
• Maintain content relevance and keyword optimization without sacrificing user experience.

Technical SEO

• Identify and fix crawl errors, broken links, duplicate content, and other technical SEO issues via Google Search Console, SEMRush, and other tools and software on a regular basis
• Implement structured data (e.g., schema.org) for rich snippets, product reviews, availability and any other relevant information for Organic & Paid marketing efforts

Content Strategy and Creation

• Identify and analyze relevant keywords for product pages, categories, blog and video content.
• Develop an SEO-friendly content strategy that supports the product and category pages.
• Collaborate with content creators to produce relevant, engaging, and optimized content.
• Create and manage blog posts, guides, FAQs, and resource pages that drive organic traffic.
• Implement white-hat link-building strategies, such as guest blogging, partnerships, and influencer outreach.
• Monitor backlinks, remove harmful links, and build relationships with reputable sites.

Analytics and Reporting

• Use tools like Google Analytics, Google Search Console, and SEO platforms (e.g., Ahrefs, SEMrush) to track KPIs.
• Track competitor SEO strategies & rankings to analyze their performance relative to our own.
• Identify gaps and overlaps in content, backlinks, and keywords to capitalize on for competitive advantage.
• Provide regular reports on organic traffic, rankings, click-through rates, and conversion metrics.
• Adjust the SEO strategy based on data insights and performance trends.

Stay Updated with SEO Trends and Algorithm Changes

• Keep up to date with the latest search engine algorithm updates and industry trends.
• Adapt SEO strategies to align with evolving search engine guidelines and best practices.

Qualifications:

• Bachelor’s degree in marketing, communications, or a related field (preferred)
• Minimum 2+ years of experience in SEO for ecommerce companies.
• Strong understanding of on-page and technical SEO best practices.
• Proficiency with SEO tools such as Google Analytics, Search Console, SEMRush, etc.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving skills.
• Ability to work independently and as part of a team.
• Proactive and detail-oriented with a strong work ethic.

Benefits:

• Medical, Dental, Vision, Life/AD&D, STD, LTD, and Supplemental Life/AD&D
• Paid Time Off, Holidays, Jury Duty, and Bereavement
• Annual raise and bonus
• 401(k) retirement plan with 6% company match
• Hybrid schedule or condensed workweek options
• Workday schedule flexibility
• Casual work environment

Job Type: Full-time

Pay: $60,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• Day shift
• No weekends

Application Question(s):

• What is your desired salary or salary range?

Experience:

• SEO tools: 2 years (Required)
• Google Search Console: 2 years (Required)
• Google Analytics: 1 year (Required)
• E-commerce: 2 years (Required)
• SEO: 2 years (Required)

Work Location: In person