Seo Specialist

Join Our Team at Gemini: Advanced Marketing Solutions

At Gemini, we believe work should be more than a job—it should be a place where you feel inspired, connected, and proud to contribute every single day. We’re not just a marketing agency; we’re a family of passionate professionals dedicated to redefining what success means for our clients, team, and ourselves. If you’re looking for a career that energizes you, surrounds you with smart, supportive people, and empowers you to do your best work, this is it.

About the Role

We’re seeking a skilled SEO Specialist with 3–5 years of experience to join our growing team. The ideal candidate will have a passion for search engine optimization, a strong analytical mindset, and a proven track record of driving organic growth through strategic and technical SEO initiatives.

What You’ll Do

• Manage multiple client accounts across various industries.
• Develop SEO strategies for new and existing clients.
• Present and speak about SEO initiatives and strategies in client meetings.
• Define Client Goals & KPIs for organic search performance on a client basis.
• Conduct in-depth data analysis by reviewing Google Analytics, Google Search Console & SEMrush.
• Measure and analyze the effectiveness of SEO efforts with data-driven metrics.
• Shape monthly SEO deliverables on a per-client basis
• Optimize websites for optimal SEO performance and organic search visibility visibility.
• Conduct technical SEO audits, create strategic recommendations, & apply subsequent implementation.
• Work closely with Client Success Managers (AM/PM) to maintain account integrity.
• Delegate tasks as needed to junior team members & content department.
• Maintain current knowledge of industry updates pertaining to SEO strategies, tactics, and algorithm shifts.

What We Need

• Must have 3+ years of SEO experience (agency experience a plus).
• Bachelor’s degree in Marketing, Business, Communications or IT.
• Working knowledge of web analytics, website design tools, and optimization tools: Google Analytics & Search Console, Google Tag Manager & Looker Studio, SEMrush & VWO
• On-page expertise: on-page keyword optimization, heading structure, conversion rate optimization, UI/UX structure, and an understanding of the user journey.
• Understanding of various Content Management Systems, specifically WordPress
• Custom lead/key event tracking skills within Google Analytics and Google Tag Manager
• HTML, CSS, JSON, and other code-based technology knowledge is a plus.
• Must be a self-starter who can quickly learn, share, and apply effective tactics in a fast-paced environment.
• Must be able to write and speak clearly and effectively and present your ideas in an organized and actionable manner to both clients & internal teams.
• Must be goal-driven and be able to strategically and independently make recommendations that deliver toward both client and agency success.
• Be a team player and work well within a cross-functional team setting.

What You’ll Receive

At Gemini, happy, fulfilled employees create exceptional outcomes for clients. That’s why we offer benefits and perks that reflect our commitment to your well-being:

• A collaborative environment with opportunities to learn from experts across fields.
• Advanced training and professional development to fuel your career.
• Recognition and rewards for outstanding contributions.
• Flexible work hours and work-from-home days for balance and flexibility.
• Summer Fridays and holiday closures (Dec 24th – Jan 1st) to recharge.
• A pet-friendly office and free access to a fitness center.
• Competitive salary with a year-end bonus tied to agency success.
• Comprehensive benefits, including health, dental, and life insurance, a 401(k) with agency match, and more.

Why Gemini?

Founded in 1992, Gemini is built on the principle that success is a partnership. We don’t just work for our clients—we work with them, side by side, to achieve greatness. Under the leadership of Stephanie Tollefson, we’ve cultivated a workplace where the best talent in the Twin Cities comes together to push the boundaries of exceptional marketing.

Our employees are the heart of our agency, and we are proud of the culture we’ve built. Here, your voice matters, your work is celebrated, and your potential is limitless.