SEO Specialist

Job Title:

Part-Time SEO Specialist (Remote/Traveling)

Company:

High Net Worth Media

Location:

Remote with occasional travel required to client sites as needed

About Us:

High Net Worth Media is a performance marketing agency specializing in ads and organic content marketing for home services businesses such as roofing, solar, HVAC, and landscaping. We are committed to driving measurable growth for our clients by combining cutting-edge digital marketing strategies with a deep understanding of the home services industry.

Job Overview:

We are seeking an experienced Part-Time SEO Specialist to join our team. The ideal candidate will play a crucial role in optimizing and enhancing our clients’ online visibility, ensuring they rank high on search engines and attract qualified leads. This role involves working closely with our team to strategize, implement, and monitor SEO campaigns that align with our clients’ goals and business needs.

Key Responsibilities:

• Conduct comprehensive keyword research using industry tools (e.g., Ahrefs, SEMrush, Moz, Google Keyword Planner) to identify high-value opportunities for client websites.
• Develop and execute on-page SEO strategies, including optimizing meta tags, headers, URLs, and content to improve rankings and click-through rates.
• Perform regular technical SEO audits using tools like Screaming Frog, Sitebulb, and Google Search Console to ensure that client sites are crawlable, indexable, and optimized for mobile performance.
• Collaborate with our content marketing team to create and optimize high-quality, engaging, and conversion-focused content aligned with SEO best practices.
• Manage off-page SEO initiatives, including link-building strategies that align with ethical, white-hat SEO practices to increase domain authority and visibility.
• Monitor and analyze performance metrics using tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, and Moz, making data-driven decisions to optimize campaigns and report progress.
• Conduct competitor analysis using tools like Ahrefs, SEMrush, and SpyFu to identify new opportunities and refine SEO strategies to stay ahead of market trends.
• Implement local SEO strategies for clients, optimizing Google My Business listings and targeting local keywords for enhanced regional visibility.
• Stay up-to-date with search engine algorithm changes and industry trends to continuously refine and improve SEO strategies.
• Communicate effectively with clients and internal teams, providing clear and concise explanations of SEO performance and recommendations.

Skills and Qualifications:

• Proven experience as an SEO Specialist, preferably within a performance marketing or digital marketing agency setting.
• Strong understanding of SEO tools and software such as Ahrefs, SEMrush, Moz, Screaming Frog, Sitebulb, Google Analytics, Google Search Console, SpyFu, and Google Keyword Planner.
• Proficiency in conducting keyword research and implementing on-page SEO strategies.
• Experience with technical SEO, including site audits, mobile optimization, and understanding site architecture.
• Strong ability to interpret and analyze data to make informed decisions that drive SEO performance.
• Familiarity with HTML/CSS for making basic adjustments and collaborating effectively with web developers.
• Excellent communication skills to explain SEO strategies and results to clients in simple and understandable terms.
• Experience with local SEO strategies, particularly for home services businesses, is highly preferred.
• Self-motivated, proactive, and eager to learn, with a passion for digital marketing and SEO.
• Ability to work independently in a remote setting while collaborating with a distributed team.
• Flexibility to travel as needed for client meetings or team collaboration sessions.

Characteristics We Value:

• Analytical Mindset: You are skilled at interpreting complex data and uncovering insights to drive SEO strategy.
• Detail-Oriented: Precision in your work is essential, as you’ll be optimizing keywords, technical aspects, and content elements.
• Proactive: You take initiative, staying ahead of SEO trends and continuously testing new strategies.
• Strategic Thinker: You align SEO tactics with larger marketing and business goals for measurable growth.
• Adaptable: You can quickly pivot strategies based on algorithm changes or client needs.
• Results-Driven: You’re focused on achieving measurable outcomes such as increased traffic and conversion rates.
• Effective Communicator: You excel at simplifying complex SEO concepts for clients and team members.
• Curious and Eager to Learn: SEO is ever-changing, and you are committed to staying updated on best practices.
• Team Player: You collaborate effectively with cross-functional teams, including content creators and developers.

Benefits:

• Flexible Remote Work Environment: Enjoy the flexibility of working from home while having the opportunity to travel for client and team meetings.
• Professional Growth Opportunities: Continuous learning and development in a fast-paced, innovative environment.
• Collaborative and Supportive Team: Work with a team that values collaboration, creativity, and a shared passion for achieving client success.
• Travel Perks: Travel expenses covered for necessary client visits and team meetings.

How to Apply:

If you are passionate about SEO and excited about the opportunity to help home services businesses grow through performance marketing, we’d love to hear from you! Please submit your resume, portfolio, and a brief cover letter detailing your experience and why you’d be a great fit for High Net Worth Media.

• Email applications to: tanisha@highnetworthmedia.com

Job Types: Full-time, Part-time, Contract

Pay: $51,821.00 - $55,362.00 per year

Expected hours: 20 – 40 per week

Benefits:

• Flexible schedule

Schedule:

• 10 hour shift

Experience:

• Performance marketing: 1 year (Required)
• Google Search Console: 1 year (Required)
• Keyword research: 1 year (Required)
• SEO tools: 1 year (Required)

Location:

• Orlando, FL (Required)

Work Location: Remote