Seo/Marketing Manager

We are looking for a Marketing Manager to join our team! You will be responsible for overseeing marketing policies and programs, as well as identify areas of improvement to increase brand awareness.

Responsibilities:

• Oversee and coordinate product development and marketing trends
• Determine product demand and customer awareness
• Develop pricing strategies to maximize return on investment
• Coordinate marketing campaigns with sales activities
• Review and optimize marketing budget
• Monitor and report on customer satisfaction

The Marketing Manager (MM) position is a very important role with the organization by way of being a strong conduit for outside representation on the web and within the community. This position will report to the President but work independently, collaborate with assigned marketing partners in planning, executing and overseeing digital marketing initiatives on bva’s web properties. This role recommends web marketing strategies and implements overall marketing campaigns while collaborating with the President on the implementation of web marketing plans. Web marketing refers to marketing efforts that use bva’s website properties, which are leveraged to promote bva’s support services and initiatives.

An important task of this role is to optimize bva’s website with the purpose of finding, attracting, and engaging Internet users and activity. To do that, the MM would need to perform keyword research to determine what words and phrases our target customers are searching for online. Based on your findings, you would develop a plan for integrating search terms into our website’s text, which will optimize the bva website to be ranked by Google accordingly.

Using tools such as Google Analytics... the MM role watches and organizes countless charts and tables rich with data about our website. On a daily basis, this role will monitor such dimensions as:

• Unique entrances to the bva website
• Time spent by visitors on specific pages
• Rises and falls in organic traffic
• Demographics of website visitors
• Traffic acquisition types and sources
• Marketing campaign successes and failures
• Website maintenance via admin
• Applies broad-based knowledge of digital marketing principles, techniques and project development
• Builds, develops and maintains effective business relationships with bva client(s) and marketing partners/agencies.
• Serves as a key liaison with assigned client group and is perceived by key client as one of the strategic marketing representatives.
• In collaboration with the marketing campaign lead, interprets needs and creates project plans for campaign launches to execute on time and accurately. Includes project planning, project plan creation and ongoing management, execution and implementation of web initiatives.
• Coordinates with internal cross-functional project teams to create a strategic web marketing plan by utilizing both digital and traditional marketing methods/channels (i.e., brochures, flyers, posters, postcards, direct mail, billboards, apparel, emails, landing pages, micro sties, social media, radio, etc.), to create a cohesive and optimal user experience on web properties.
• Responsible for the building, updating, publishing, status reporting, and stability of web properties that support bva, ensuring high quality standards delivery that meets or exceeds the client’s expectations, and the end-users needs.
• Ensures defined brand strategy is consistently applied during development of web properties.
• Supports the campaigns’ creative and messaging are connecting with the appropriate target audience(s), to research competitors, and find new and innovative ways to elevate the bva brand, through bva’s web properties.
• Develops performance metrics and reporting for ROI on designated web properties and recommends areas of improvement to marketing management.
• Reviews effectiveness of implemented digital marketing projects and adjusts plans as necessary with project lead and/or clients; prepares and interprets associated digital marketing performance metrics.
• Collaborates with other departments, including IT, support techs, to ensure that web projects are executed to their full potential, within deadline.
• Manages web projects from start to finish, with designated partners.
• Stays abreast of current concepts, techniques, technology to offer contemporary solutions.
• Social Media posts and administration
• Technical blog posts
• Conduct marketing campaigns including Monthly Newsletters, Email blasts
• Update information for Search Engine Optimization/SEO Admin
• Referral Programs
• Video production

This role oversees organic as well as PPC, with a weekly budget for keywords/key-phrases.

Salary Range:

Full Time: $65,000 to $82,000 DOE

Reports to: President

Qualifications:

• High School Graduate or GED required; technical training or college degree preferred
• Highly proficient with Microsoft Office Suite, (Word, Teams. Outlook, Excel, and PowerPoint), MS Project or similar project management software, social media platforms.
• Proficient with Photoshop, Google Analytics, video editing tools.
• Excellent interpersonal skills to develop relationships at all organizational levels.
• Excellent presentation skills to present a variety of information from simple to complex.
• Excellent oral and written communications; a good command of the English language and ability to provide clear communications among all stakeholders.
• Demonstrated knowledge of strong writing.
• Excellent planning, organizational and successful project management skills to translate, define, coordinate and manage project requirements based on stakeholders’ input.
• Good attention to detail, analytical and networking skills.
• Knowledge of media placement processes among multiple media channels.
• Applied knowledge of marketing analytics, ROI metrics and earned value assessment.
• An ability to work independently on a project or collaboratively as a team player and able to integrate with a diverse team with varying opinions and ideas.
• Well-defined knowledge base in sales, marketing and business development concepts.
• A minimum of 2 years’ professional experience in web marketing.
• Proven experience executing digital marketing campaigns for a variety of audiences.
• Valid driver’s license and proof of car insurance
• Transportation

bva Employee Benefits:

• Paid Time Off (PTO)
• Accrued PTO (personal, vacation, sick)
• 5 Paid holidays
• Medical & Dental
• Basic Life
• AD&D
• Simple IRA with company match
• Basic LifeLock (identity theft protection)
• Employee Development/Training Opportunities
• Equipment stipend for laptop (monthly)
• Mobile phone
• Mileage reimbursement
• Extracurricular activities such as lunches, team building/holiday events, massages, and various contests

About bva:

bva is an established and respected Managed Service Provider (MSP) in the Metropolitan Phoenix, Arizona area that has been in business for over 27 years. We are looking for the best and the brightest. If you consider yourself top in your field and have a strong desire to grow and advance your IT knowledge, we are the culture fit you are looking for! Come grow with us here at bva in a fun, fast-paced environment.

Job Type: Full-time

Pay: $55,000.00 - $92,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Retirement plan

Schedule:

• 8 hour shift

Work Location: In person