Tyson Foods Incorporated
Shopper Marketing Manager- Walmart
Full Time
•
Springdale, AR, United States of America
75,954 - 96,175 (Yearly)
Added 3 weeks, 2 days ago
Summary
LOCATION
Not specified; potential domestic travel of 3-6 trips annually.
QUALIFICATIONS
Bachelor's degree in marketing or a related field preferred, 3-5 years of eCommerce management or digital marketing experience, and 5+ years in marketing/sales within the food or Consumer Packaged Goods (CPG) industry. Strong project management and communication skills required.
RESPONSIBILITIES
Develop and execute omni-channel marketing strategies for Tyson's brands, manage annual budgets, lead annual planning workshops, provide eCommerce metrics, and manage online sales platforms. Collaborate with cross-functional teams and conduct business analyses.
INDUSTRY
Food and Consumer Packaged Goods (CPG)
SHORT DESCRIPTION
Tyson Foods seeks a Commerce Marketing Manager to develop shopper marketing strategies and drive brand growth within the retail sector, focusing on maximizing marketing ROI.
Certain roles at Tyson require background checks. If you are offered a position that requires a background check you will be provided additional documentation to complete once an offer has been extended.
Job Details:
Tyson Foods is raising the world’s expectation on how much good food can do. The Shopper Marketing Team is excited for the growth that is occurring within the company and the Team! The primary responsibility for this position is to develop and execute shopper marketing strategies and plans for Tyson's portfolio of brands.
SUMMARY:
To development and execute omni-channel marketing strategies and plans to support the Tyson Brand while improving incremental marketing return on investment against annual and prior period metrics
Essential Duties and Responsibilities:
- Develop and execute strategic and tactical annual plans for the Tyson Brand at assigned retailers.
- Interact with Sales Team, Brand Team, Shopper Insights, Agency Partners, and Customers. The Commerce Marketing manager will be the key contact representing specific retailers.
- Lead annual planning workshops with Tyson sales teams for assigned retailers
- Manage and maintain annual budgets. Securing alignment and approval of plans among the following audiences: Tyson Sales teams, Tyson Brand teams and retailer Marketing and Merchandising teams
- Develop and execute launch plans for Tyson innovation brands
- Engage Tyson’s Shopper Insights team to provide insights-based rationale for plans.
- Conduct Strategic Business Analyses and identifying Key Business Drivers.
- Lead reoccurring sales team meetings for supported categories, communicating campaign and/or budget updates and understanding merchant/retailer needs and making recommendations for commerce marketing support within these meetings
- Providing eCommerce metrics around the Tyson brand
- Managing online sales platforms (Amazon, Shopify, Magento, etc.) and marketplaces.
- Participate in meetings with cross-functional team members to support business initiatives and adjust plans accordingly.
- Manage personal Travel and Expense budget.
QUALIFICATIONS:
Education: BS in marketing or another business-related field preferred.
3-5 years of experience in eCommerce management, digital marketing, or a similar role, preferably within the retail or CPG industry
Experience: 5+ years' experience in marketing, sales, market research and/or agency in Food or other Consumer Packaged Goods industry. Successful candidate will have experience working with Walmart, advertising agencies and experience in marketing brands in a retail environment. Past Shopper Marketing experience preferred.
Computer Skills: Thorough understanding of Microsoft Office applications with a strong emphasis focused on building Excel spreadsheets as analysis tools. Proficient systems knowledge and experience with syndicated data (IRI / Mintel /Retail Link preferred).
Communication Skills: Excellent verbal and written communication skills. Public speaking skills for presentations to senior management, peers, and customers required.
Special Skills: Strong project management, trouble-shooting and problem- solving skills; strategic skill sets based on a combination of fact- based shopper data and qualitative data to create customer visions for sustained business growth; leadership by influence, not by role authority; ability to comfortably sell ideas to others who ultimately will make the business decisions (Buyer, Sales Leader, Brand Manager, Sales Planning Team); work cross-functionally with a multitude of Brand Teams and Business Units, who each have different processes and management styles; ability to lead agency based on project management from creative concept to execution; write agency assignment briefs, creative briefs, and be an advocate for those customers in your assigned region(s).
Travel: 3-6 domestic trips annually.
Relocation Assistance Eligible:
YesWork Shift:
1ST SHIFT (United States of America)
Hourly Applicants ONLY -You must complete the task after submitting your application to provide additional information to be considered for employment.
Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.
We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision and prescription drug benefits; and more.
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