Snf Director Of Business Development

Job Title: Director of Business Development (DBD)

Job Description: Dynasty Healthcare is seeking a dedicated and results-driven Director of Business Development (DBD) to focus on census building through strategic partnerships with hospital case managers, physicians, and healthcare providers. The ideal candidate will play a vital role in maintaining and growing the census by fostering strong referral relationships, identifying opportunities for collaboration, and ensuring a smooth admission process for prospective residents. This position requires a deep understanding of the skilled nursing facility (SNF) environment and a proactive approach to relationship management and admissions development.

Essential Job Functions:

• Build Strategic Relationships: Establish and maintain strong partnerships with hospital case managers, discharge planners, physicians, and other healthcare providers to drive referrals and increase census.
• Coordinate Admissions: Collaborate with referral sources to screen prospective residents, ensuring the facility can meet their care needs and facilitating efficient admissions.
• Develop Partnership Programs: Identify opportunities to partner with hospitals, physician groups, and managed care organizations to build referral pipelines and maintain census goals.
• Conduct Facility Tours: Host on-site tours for hospital staff, families, and prospective residents to highlight the facility’s capabilities and services.
• Streamline Admissions Process: Act as a liaison between hospital referral sources, families, and the admissions team to ensure a seamless and timely admission process.
• Data-Driven Planning: Track and analyze referral data, hospital discharges, and admissions trends to identify growth opportunities and implement targeted outreach strategies.
• Collaborate with Facility Teams: Work closely with the nursing, social services, and admissions teams to ensure a high standard of care and smooth transition for incoming residents.
• Educate Referral Sources: Regularly engage with hospital case managers and physicians to provide updates on facility programs, specialty services, and success stories.
• Lead Census Initiatives: Implement strategies to achieve census goals, including proactive outreach to potential referral sources and follow-ups with pending admissions.
• Foster Community Awareness: Represent the facility in the community and at healthcare events, showcasing Dynasty Healthcare as a preferred provider for skilled nursing and rehabilitation.

Qualifications:

• Bachelor’s degree in healthcare, marketing, or a related field preferred.
• Minimum of 2 years of experience in healthcare business development, with a focus on skilled nursing or post-acute care.
• Proven track record of census growth through hospital or healthcare partnerships.
• Strong relationship-building skills, with a network of contacts in hospitals, physician offices, and other referral sources.
• Excellent communication and presentation skills, both written and verbal.
• Ability to analyze data to develop actionable strategies for census building.
• Self-motivated and able to work independently while also collaborating effectively with interdisciplinary teams.
• Familiarity with the skilled nursing regulatory environment and the needs of hospital discharge planners.
• Respect for resident rights, confidentiality, and compliance with all regulations and standards.

Other Requirements:

• Must pass a criminal background check and meet other hiring requirements.
• Healthcare marketing or nursing facility admissions experience is strongly preferred.
• Availability to travel locally for hospital visits and community events.

Join Dynasty Healthcare and be part of a team dedicated to delivering exceptional care while building meaningful partnerships to support census growth and improve patient outcomes.