Social Media Analyst

THE ROLE

Century 21 NYC is a legendary shopping destination for designer brands at unbeatable prices. As we expand our marketing efforts, we’re seeking a talented and creative Part-Time Social Media Analyst to join our team and help drive our social media presence and brand ambassador program to the next level.

ESSENTIAL FUNCTIONS

Social Media Management:

• Develop and execute a content calendar that aligns with our marketing strategy and seasonal goals.
• Collaborate with the merchant team to ensure the social media content calendar effectively showcases brands in the best possible way.
• Create, edit, and post high-quality content across Instagram, TikTok, and other relevant platforms.
• Stay ahead of social media trends and recommend strategies to keep our brand fresh and engaging.
• Interact with followers, customers, and stakeholders on social media to foster community engagement.
• Analyze social media performance metrics to identify areas for improvement and optimize campaigns.

Strategy & Analysis:

• Conduct competitive analysis to benchmark Century 21’s social media performance against industry leaders.
• Collaborate with the marketing and merchant teams to align social media campaigns with broader digital marketing strategies.
• Set and track key performance indicators (KPIs) for social media campaigns, reporting on results and insights.
• Create Month-over-Month (M/M), Week-over-Week (W/W), and Year-over-Year (Y/Y) performance reports to evaluate the impact of the social media program and ambassador program on driving traffic into the store.

Ambassador Program Development:

• Support the creation of Century 21 NYC’s Ambassador Program
• Identify and onboard new brand ambassadors who align with Century 21’s values and goals.
• Manage communication with current ambassadors to ensure maximum engagement and brand representation.
• Track program KPIs, monitor individual ambassador performance, and adjust strategies as needed.
• Develop brand guidelines, shared communication tools, content kits, and provide social media training to ambassadors.
• Evaluate the ambassador program's success by tracking its contribution to store traffic and overall engagement metrics, and report these findings in M/M, W/W, and Y/Y formats.

QUALIFICATIONS

• Proven experience in social media management, content creation, and campaign analysis.
• Strong understanding of social media platforms (Instagram, TikTok, etc.) and trends.
• Excellent writing, editing, and communication skills.
• Ability to analyze data and provide actionable insights.
• Experience with brand ambassador programs or influencer marketing is a plus.
• Experience with Dash Hudson or social media reporting tools
• Experience with Excel and Powerpoint etc…
• Familiarity with content creation tools such as Canva, Adobe Suite, or similar platforms.
• Strong organizational skills with the ability to manage multiple tasks and meet deadlines.
• Analytical mindset with experience creating performance reports and identifying improvement areas.
• Collaborative approach with experience working across teams to align goals and strategies.

COMPENSATION

$40-$45 per hour

• Opportunity to work in an iconic NYC brand with a passionate team.
• Flexibility in a part-time role with a mix of creativity and strategy.
• Hands-on experience in building and managing a brand ambassador program.
• A collaborative work environment in the heart of Downtown Manhattan.

WORKING CONDITIONS

Location: Hybrid The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit, talk, hear; use hands to finger, and handle controls. The employee frequently is required to reach with hands and arms. The employee is required to stand, walk, and stoop. Specific vision abilities required by this job include close vision and the ability to adjust focus.

Century 21 NYC is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability, or genetic information.