Social Media And Content Manager

Job Title: Social Media & Content Director

Location: Snow Lodge (Aspen, CO & Montauk, NY)

Position Type: Full-Time (Seasonal)

Job Summary: We are seeking a strategically-driven Social Media & Content Director to join our team in Aspen, CO. In this role, you will be responsible for crafting high-quality content, developing social media strategies, and managing campaign timelines. The Social Media Director will create and implement strategies designed to enhance brand visibility, foster relationships, and drive engagement and conversions. This position requires a creative, results-oriented professional with a deep understanding of current social media trends, luxury branding, and digital marketing within the hospitality sector. The ideal candidate will have a strong grasp of the Snow Lodge’s audience and values, as well as the ability to collaborate with our partners and sponsors to drive meaningful content and engagement across all social media platforms.

Key Responsibilities:

• Social Media Strategy & Execution: Develop and implement a comprehensive social media strategy to elevate the brand presence and engagement across Instagram, the Snow Lodge website, and other digital platforms.
• Content Creation & Curation: Create, manage, and curate high-quality content that aligns with the brand’s voice and aesthetic, reflecting contemporary trends in luxury hospitality.
• Brand Partnerships & PR Relations: Oversee and coordinate collaborations with key partners and ensure smooth communication and fulfillment of social media obligations. Work closely with PR consultants to secure press coverage and align with media opportunities.
• Photography & Videography: Submitting for hiring, negotiating prices and scheduling top quality photography and videography for events. Direct and oversee all on-site photography and videography over evenings and weekends, ensuring content aligns with the brand vision. Maintain strong relationships with photographers and videographers to ensure consistent quality and brand alignment.
• Internal Collaboration: Collaborate with internal teams (design, operations, events, etc.) to ensure cohesive brand messaging across all touchpoints. Assist the event team in capturing content and promoting activations through social channels.
• Website & Digital Presence: Oversee website content, design, and functionality, ensuring updates are aligned with seasonal campaigns and brand direction.
• Community Engagement: Actively engage with followers, responding to inquiries and fostering a strong online community. Regularly audit social media and website performance, providing actionable insights for optimization. A strong understanding of proven methods and skills to grow audience engagement on all platforms.
• Event & Marketing Integration: Support event integrations, content capture, and social media campaigns to amplify brand presence and guest experiences.
• Reporting & Analysis: Track and analyze performance metrics to continuously refine strategies. Provide regular reports and recommendations to management to drive brand growth and engagement.
• Team Leadership: Lead, mentor, and inspire internal teams and external contractors (photographers, videographers, etc.), ensuring consistent execution of brand objectives.

Qualifications:

• Experience: Minimum of 3-4 years in social media and content management, particularly within hospitality, lifestyle, or luxury sectors with proven success and vetted references in the hospitality, lifestyle, or luxury industries.
• Education: Bachelor’s degree in Marketing, Communications, or a related field.
• Skills:
• Expertise in social media management, analytics, and content creation for luxury brands.
• Strong proficiency in content management systems, graphic design software, and SEO.
• Excellent writing, editing, and communication skills.
• Ability to craft innovative and engaging content that resonates with luxury brand audiences.
• Attributes:
• Strong leadership and team management capabilities.
• Ability to work in a fast-paced, high-pressure environment.
• A deep understanding of emerging social media trends and luxury branding strategies.
• A passion for the hospitality industry, outdoor activities, and luxury brands.
• Flexibility and adaptability, ability to work under pressure, solve problems, and handle last minute changes.
• Location Knowledge: Preference for candidates familiar with Aspen, CO, and Montauk, NY markets.

Technical Requirements:

• Proven ability to work with digital tools and platforms to manage content, analytics, and strategy.
• Basic knowledge of SEO and digital marketing principles.

Working Hours:This is a full-time, seasonal position. The role requires flexibility, including evening and weekend work during the peak seasons (May-Sept in Montauk, Dec-April in Aspen). Off-season work may be remote, but requires general availability.

Compensation:

• Starting salary: $70,000 + (negotiable based on experience)
• Non-overtime position

Benefits:

• Competitive salary, dependent on experience
• Housing provided for the winter season in Aspen or the surrounding areas
• Potential for year-round employment, including opportunity in Summer at The Surf Lodge in Montauk, NY.
• Growth potential: The Snow/Surf Lodge is a growing brand, with plans for future development in a variety of new locations, both nationally and internationally. The proven candidates will have the opportunity to grow with the company.
• Employee dining discounts

Application Process: Interested candidates should submit their resume, cover letter, and portfolio showcasing relevant work to careers@snowlodge.com.

About The Snow Lodge:he team behind Montauk’s iconic Surf Lodge brings a winter-inspired experience to The St. Regis Aspen Resort with The Snow Lodge. Located in the heart of Aspen, our beautiful venue features a Supper Club, Jade Room Lounge, and Après-Ski Courtyard, offering curated programs in music, food, art, fashion, and wellness. A premier destination for world-class après-ski experiences, The Snow Lodge delivers an unforgettable atmosphere of energy, sophistication, and style. With live performances, craft cocktails, and exceptional dining, it's the perfect place to unwind and celebrate after a day on the slopes. Our team is passionate about delivering unparalleled service in a dynamic, fast-paced environment where guests can relax, socialize, and enjoy the best of Aspen. If you thrive in a setting that values excellence, creativity, and a love for the mountains, The Snow Lodge is the perfect place to grow, contribute, and be a part of something extraordinary.

The Surf Lodge and The Snow Lodge (JC Hospitality LLC and JCLP Hospitality LLC, respectively) are equal opportunity employers, valuing diversity, equity, and inclusion. The companies will not tolerate discrimination of any form, including but not limited to race, religion, skin color, national origin, gender, gender identity, sexual identity, marital status, military status, or disability status.

Job Type: Full-time

Pay: From $70,000.00 per year

Benefits:

• Employee discount
• Health insurance
• Paid time off

Schedule:

• Holidays
• Night shift
• Weekends as needed

Work Location: In person