Social Media And Influencer Relationship Manager

Overview of Duties

The role involves creating and posting highly engaging content while maintaining an up-to-date roster of influencers, tracking both ongoing and past partnerships. Responsibilities also include managing influencer budgets to ensure campaigns are executed within allocated financial resources and preparing regular reports on influencer activities and campaign results for senior management. Acting as the main point of contact between influencers and the brand, the position requires handling any issues, questions, or feedback that arise. Additionally, attending relevant industry events and staying well-connected within the influencer and social media communities is essential to remain informed and build strong professional networks.

Responsibilities

• Influencer Sourcing & Recruitment: Identify, research, and engage with top-tier influencers who align with the brand’s values, target audience, and goals across various social media platforms (Instagram, TikTok, Facebook, etc.).
• Relationship Building & Management: Cultivate and maintain long-lasting, authentic relationships with influencers, ensuring they feel valued and motivated to continue collaborating with the brand.
• Campaign Strategy & Execution: Develop creative influencer marketing strategies that drive brand awareness, engagement, and sales. Lead end-to-end campaign management, from ideation to execution, ensuring alignment with overall brand objectives.
• Negotiation & Contract Management: Negotiate influencer terms, compensation, deliverables, and timelines, ensuring mutually beneficial agreements. Draft and manage contracts as needed, ensuring compliance with legal requirements.
• Content Collaboration & Oversight: Collaborate with influencers to produce high-quality, on-brand content. Provide guidance on content creation to ensure it meets brand standards while allowing influencers to maintain authenticity.
• Analytics & Reporting: Monitor and analyze campaign performance through key metrics (reach, engagement, conversions). Provide actionable insights and recommendations for continuous improvement.
• Trend Monitoring & Market Research: Stay on top of the latest trends in influencer marketing, social media, and content creation. Recommend innovative approaches to stay ahead of the competition and enhance brand presence.
• Cross-functional Collaboration: Work closely with the dealership management to ensure cohesive messaging across all brand channels and influencer campaigns.

Required Experience and Skills:

Experience

• 3+ years of experience in influencer marketing, social media management, or brand partnerships.
• Proven track record of successful influencer campaigns that resulted in measurable ROI (increased engagement, conversions, etc.).
• A strong network of influencers across multiple platforms (Instagram, Facebook, TikTok, etc.) is highly preferred.

Skills:

• Excellent communication and negotiation skills, with the ability to build strong, trust-based relationships.
• Deep understanding of social media trends, analytics, and content performance metrics.
• Strong project management skills, with the ability to handle multiple campaigns simultaneously and meet deadlines.
• Creative mindset with a keen eye for high-quality content creation that resonates with target audiences.
• Ability to analyze data and provide actionable insights that improve campaign outcomes.
• Familiarity with influencer marketing platforms and tools

Personal Attributes:

• Highly organized and detail-oriented, ensuring no aspect of a campaign is overlooked.
• Self-starter with a proactive, solution-oriented approach to challenges.
• Adaptable and flexible in a fast-paced, ever-evolving digital landscape.
• Strong interpersonal skills and a passion for building authentic relationships in the digital space.

Bonus Qualifications:

• Experience in influencer marketing, content marketing, or digital marketing.
• Knowledge of paid media strategy and integrating influencer content with paid campaigns.
• Previous work with local or regional brands or influencers across diverse markets.
• Possession of a personal brand/profile in Facebook, Instagram, TikTok.
• Fluency in both English and Spanish is desired.

About Us

Cars and Credit Master is a people-centered and fast-growing finance company! We are a buy-here-pay-here company, and our goal is to be the #1 dealership and finance company with our customers. We know the best way to achieve this goal is by offering our customers fast and friendly service with best-in-class financing. Our customers are at the center of our mission, and we want to ally with people who have less than ideal credit in their journey towards better credit and better lives. For us, every customer deserves the opportunity to have transportation, financing, and service that is exceptional.

We are equally dedicated to our employees, believing that with great people, we can achieve anything. Our most successful employees have a strong ownership mentality and are excited to drive progress for themselves and the company. We are committed to their success and actively support their growth, both professionally and personally. Our top performers are clear communicators, team-oriented, and take ownership of their team’s well-being. They are creative problem solvers, self-motivated, and uphold high ethical standards in all interactions. Are you ready to join the team? Check out the opportunity and apply if you’re ready to make a meaningful impact in people’s lives!

What Makes Us Right For You

• Culture: Propel your career within a supportive environment that emphasizes autonomy, personal growth, and professional development.
• Health Benefits: Comprehensive medical, dental, and vision coverage with a substantial contribution from us to keep your costs affordable.
• Paid Time Off: Enjoy generous paid time off, plus paid holidays, ensuring you have the time to recharge and perform at your best.
• Additional Benefits: 401(k) plan, company paid life insurance, and optional short-term and long-term disability coverage.

Job Type: Full-time

Pay: $48,000.00 - $76,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday
• Weekends as needed

Ability to Commute:

• Garland, TX 75042 (Required)

Work Location: In person