Social Media Art Director

Full Time • Lehi, UT, United States of America

82,213 - 104,100 (Yearly) Added 1 week ago

Summary

LOCATION

Hybrid (based in Lehi, UT)

QUALIFICATIONS

Minimum 5 years in creative direction, expertise in short-form video content for social media platforms like TikTok and Instagram, strong creative vision, exceptional organizational skills, knowledge of social media trends, and strong communication and collaboration skills.

RESPONSIBILITIES

Lead video content strategy for social media, oversee creative processes, optimize video based on performance data, collaborate with influencers, establish best practices, and provide guidance to creative teams.

INDUSTRY

E-commerce and Marketplaces

SHORT DESCRIPTION

Seeking a Social Media Art Director to shape and execute video content strategies, particularly for TikTok Shop, while driving engagement and conversion through collaboration with creative teams and brand partners.

Job Description:

Are you obsessed with data, partner success, taking action, and changing the game? If you have a whole lot of hustle and a touch of nerd, come work with Pattern! We want you to use your skills to push one of the fastest-growing companies in the US to the top of the list.

Pattern is the leader in global e-commerce and marketplace acceleration, headquartered in Utah's Silicon Slopes tech hub—with offices in Asia, Australia, Europe, and the Middle East. Hundreds of global brands — including Bosch, Nestlé, Stance, TUMI, and Panasonic — rely on the company’s e-commerce acceleration platform to grow their online sales on direct-to-consumer websites, online marketplaces, and other digital channels in more than 60 countries, all while managing fulfillment and logistics. With last year's revenue exceeding $1 Billion, Pattern has been named one of the fastest growing tech companies in North America by Deloitte and one of best-led companies by Inc. We place employee experience at the center of our business model and have been recognized as one of Newsweek’s Global Most Loved Workplaces®.

We are looking for a Social Media Art Director to lead and shape our video content strategy across social media platforms, with a focus on TikTok Shop and marketplace optimization. You’ll work closely with creative teams, influencers, and brand partners to create compelling, fast-paced video content that drives engagement and conversion. This is a full-time role and will work a hybrid schedule based in Lehi, UT.

Frequently Asked Questions

What is a day in the life of a Social Media Art Director?

Brainstorm, design, and execute short-form video concepts for TikTok Shop and marketplace optimization.
Oversee creative processes, ensuring projects are delivered on time and meet quality standards.
Optimize video content based on performance data to drive engagement and conversion.
Provide leadership and guidance to creative teams, improving workflows and production processes.
Adapt creative strategies to align with each brand’s unique voice and objectives.
Collaborate with influencers to create engaging content that adheres to brand guidelines.
Establish best practices for producing high-performing video content across platforms.

What will I need to thrive in this role?

At least 5 years of experience in creative direction, particularly in social media content production.
Proven expertise in short-form video creation for platforms like TikTok and Instagram.
Strong creative vision and ability to translate brand objectives into engaging content.
Exceptional organizational skills to manage multiple projects simultaneously.
Knowledge of social media trends and algorithms driving platform success.
Ability to analyze performance data and optimize content accordingly.
Strong communication and collaboration skills for working with cross-functional teams.

What does high performance look like?

You consistently deliver high-quality, engaging video content on time.
You proactively analyze performance metrics and implement data-driven improvements.
You foster collaboration and efficiency within the creative team, ensuring smooth operations.
You adapt to challenges and evolving priorities with innovative solutions.
You maintain high production values and align all work with brand guidelines.

What is my potential for career growth?

As our social media and content strategies evolve, you’ll have opportunities to shape the future direction of creative operations. Work with exciting brands, expand your portfolio, and gain valuable experience with cutting-edge trends. Career progression could include higher-level leadership roles in content strategy, creative direction, or digital marketing.

What does success look like in the first 30, 60, 90 days?

30 Days: Understand the team’s workflows, review current video strategies, and develop a streamlined creative process.
60 Days: Implement best practices for short-form video production across multiple verticals. Begin optimizing marketplace content for maximum engagement.
90 Days: Launch optimized video campaigns, improve PDP assets, and build a library of high-performing video templates.

What is the team like?

You will work with creative producers, influencers, and marketing strategists and be supervised by the Creative Director. You’ll also collaborate closely with the Operations Manager and meet regularly with the VP of Content Strategy to discuss performance and growth opportunities. The team is data-driven, results-oriented, and highly collaborative, encouraging input and ideas from all members.

Sounds great! What’s the company culture?

We are looking for individuals who are:

Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.
Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.
Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.
Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

What is the hiring process?

Initial phone interview with Pattern’s talent acquisition team
Video interview with a hiring manager
Onsite interview with a panel of department leaders
Professional reference checks
Executive review
Offer

How can I stand out as an applicant?

Discuss professional accomplishments with specific data to quantify examples
Provide insights on how you can add value and be the best addition to the team
Focus on mentioning how you would be partner obsessed at Pattern
Share experience on any side projects related to data and analytics

Why should I work at Pattern?

Pattern offers big opportunities to make a difference in the ecommerce industry! We are a company full of talented people that evolves quickly and often. We set big goals, work tirelessly to achieve them, and we love our Pattern community. We also believe in having fun and balancing our lives, so we offer awesome benefits that include

Unlimited PTO
Paid Holidays
Onsite Fitness Center
Company Paid Life Insurance
Casual Dress Code
Competitive Pay
Health, Vision, and Dental Insurance
401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred.

Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

Pattern is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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