Social Media Community Manager
LOCATION
Not specified
QUALIFICATIONS
Strong understanding of major social media platforms, exceptional written and verbal communication skills, proficiency in social media management and design tools, analytical mindset, and strong organizational skills. Preferred: Experience in community management or customer service, knowledge of SEO principles, and familiarity with social media advertising.
RESPONSIBILITIES
Build and maintain brand's online presence, manage community engagement, create and manage content, develop social media strategies and campaigns, track performance metrics, address PR issues, and collaborate with marketing, sales, and customer service teams.
INDUSTRY
Social Media Marketing
SHORT DESCRIPTION
The Social Media Community Manager is responsible for engaging with the online community, creating and curating content, and developing strategies to enhance brand presence across social media platforms.
Community Engagement:
- Monitor and respond to comments, messages, and mentions in a timely and professional manner.
- Actively engage with followers to build a loyal community and foster meaningful connections.
- Identify and nurture relationships with influencers, brand advocates, and potential collaborators.
- Collaborate with the content team to develop and schedule posts across platforms.
- Ensure all content aligns with brand voice, values, and objectives.
- Create and curate visually appealing content, including graphics, photos, and videos.
- Develop and execute social media campaigns that align with overall marketing goals.
- Track, analyze, and report on social media performance metrics (e.g., engagement, reach, and follower growth).
- Stay informed about industry trends, platform updates, and emerging tools to refine strategies.
- Proactively identify and address potential PR issues or negative feedback.
- Work with internal teams to craft thoughtful responses to sensitive topics.
- Partner with marketing, sales, and customer service teams to ensure unified messaging.
- Coordinate with design and content teams to develop creative assets for campaigns.
- Strong understanding of major social media platforms (e.g., Instagram, Facebook, TikTok, LinkedIn, Twitter).
- Exceptional written and verbal communication skills.
- Proficiency in social media management tools (e.g., SEMrush Hootsuite, Sprout Social, or Buffer).
- Experience with basic graphic design and video editing tools (e.g., Canva, Adobe Creative Suite).
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Creative thinker with a knack for identifying trends and producing engaging content.
- Strong organizational skills and attention to detail.
- Experience in community management or customer service.
- Knowledge of SEO principles and content marketing strategies.
- Familiarity with social media advertising and paid campaigns.
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