Social Media & Content Manager

About the Company

At the School of Self-Image (SOSI), we help women elevate their self-image, create their ideal lives, and embrace a mindset of possibility. Guided by our core values—Joyful Hustle, Mindful Excellence, and Elegant Simplicity—we’re a fast-growing company that empowers women worldwide. We are looking for a creative and strategic Social Media & Content Manager to help us expand our digital presence, refine our brand identity, and connect with our vibrant community.

About the Role

As the Social Media & Content Manager, you will drive the growth of both the School of Self-Image and Tonya Leigh brands by creating and executing impactful growth-focused social media strategies. Our ideal candidate is passionate about crafting both written and visual content that converts and thrives on building an engaged community. You have a robust portfolio of content, including graphic design and social media campaigns, and have already helped brands scale their social media presences and engagement.

This is a role for a hyper-organized, proactive and enthusiastic professional who will work well individually and as part of a team in a fast-paced, high-volume company with competing priorities and deadlines. This is a remote position, but we will be prioritizing candidates located in Charlotte, NC or easily available to travel, in order to create social content in person with our founder.

How to apply: fill out our typeform here - https://schoolofselfimage.typeform.com/to/IM3OrQrj

Key Responsibilities

• Develop and implement social media strategies aligned with growth and engagement goals.
• Use video, including reels, to drive brand awareness, engagement, and increase followers.
• Establish and build the SOSI brand independently from Tonya Leigh on platforms like Instagram and YouTube.
• Assist in creating workflows and systems for efficient social media and overall content management.
• Design, schedule, and publish content across platforms, including Facebook, Instagram, TikTok, Pinterest, YouTube, and LinkedIn.
• Plan and manage promotional calendars, launches, and paid/organic campaigns.
• Grow and optimize affiliate marketing campaigns.
• Oversee content creation for newsletters, podcasts, ads, launches, sales pages, and slide decks.
• Own the brand look, feel and voice, and help create systems and collaborate with the team to keep all content in alignment with brand guidelines as it evolves.
• Stay updated on social media trends and recommend data-driven improvements.
• Support in-person content creation in Charlotte, NC with the Founder, Tonya.

What Makes You a Great Fit

You will thrive in this role if you:

• Are passionate about SOSI’s mission to empower women.
• Love creating and optimizing systems and workflows.
• Stay on top of social media trends and best practices.
• Are detail-oriented, strategic, and resourceful.
• Enjoy collaborating with teams and building relationships online.
• Embrace feedback and use it to grow.
• Excel in a fast-paced environment and adapt to change.
• Geek out over beautiful, impactful design.

Skills and Experience

• Social media marketing experience (preferably 3+ years) with a proven track record of growing accounts.
• Video editing skills.
• Proficiency in Canva and InDesign or Photoshop.
• Proven expertise creating fresh ideas for new content that establishes or supports a company's brand identity.
• Knowledge of influencer marketing (coaching industry big plus).
• Knowledge of paid social media advertising
• Excellent copywriting and storytelling skills and a portfolio of short and long form content (emails, newsletters, blog posts, landing pages, social posts, captions/descriptions, etc.)
• Ability to deliver creative content. Must have an eye for visual style and branding and excellent graphic design skills (Canva or other)
• Advanced project management skills
• Self-motivated, detail-oriented, very organized and capable of relentless prioritization
• BA or BS degree in English, marketing, communications or related field preferred

Compensation and Benefits

• Pay: $55,000–$70,000 (based on experience).
• Flexible work hours and time off policies.
• 70% remote, 30% in-person (in Charlotte, NC).
• Employer 401k Match
• Health, Vision, and Dental Insurance
• Access to proprietary personal development tools in the SOSI catalog.
• A work culture that promotes self-care (National Self-Care Day is a paid company holiday!), work-life balance, and a get-stuff-done yet fun company culture.

How to apply

To apply, please fill out our typeform here - https://schoolofselfimage.typeform.com/to/IM3OrQrj

Job Type: Full-time

Pay: $55,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible schedule
• Health insurance
• Health savings account
• Paid time off
• Vision insurance

Schedule:

• Choose your own hours
• Monday to Friday
• Weekends as needed

Application Question(s):

• To apply, please fill out this typeform: https://schoolofselfimage.typeform.com/to/IM3OrQrj

Work Location: Hybrid remote in Charlotte, NC 28211