Social Media Content Specialist

Social Media Content Specialist/Graphic Designer

The Marketing Team at Patrick Dealer Group is looking for a Social Media Content Specialist/Graphic Designer to build new content while improving upon the information we already display on our social media platforms and online listings.

Someone who is responsible for the contribution of information to any media and most especially to digital media. They usually target a specific end-user/audience in specific contexts. The successful candidate needs to have a strong understanding of SEO and the effects it has on Google rankings. A good SEO writer also must be able to use keywords effectively to help our readers find our content in search engines while creating eye catching graphics for our ads to stand out.

Your goal is to help the Marketing Team gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media & online listings marketing road map (Facebook, Instagram, Twitter, You Tube, Google My Business, Yahoo, Bing, etc). Have a solid understanding of how each of our social media channels works and how to optimize content so that it is engaging on those channels for each of Patrick Dealer Group Brands

• This is a family owned and operated business
• Paid time off, plus select paid holidays
• Robust Health Insurance Options
• 401k plan with company match

• Vehicle discounts
• Employee referral program
• Growth opportunities
• Professional development
• Option to work from home Fridays (after 90 days of employment)
• Life & Disability Insurance
• Not a complete, detailed list. Benefits have terms and requirements before employees are eligible.

• Build and manage the company’s social media profiles and strategy, including Facebook, Instagram, Twitter, and online listings.
• Create effective online marketing campaigns that build brand recognition, customer loyalty and engagement.
• Coordinate marketing campaigns with sales, service and parts activities
• Develops, executes, and monitors all social media paid advertising campaigns across Facebook and Instagram.
• Develop organic content according to brand that is relative and entertaining to the target audience and current followers.
• Design and create marketing collateral for advertisements, print, promotions, and social posts in sync with brand standards.
• Researching and organizing facts and sources
• Blog posts for each location (2 per month)
• Email/Employee newsletters quarterly
• Video marketing/editing a plus
• Reputation Management for each of our locations
• Additional day-to-day tasks include Responding to inquiries in inboxes across channels, actively engaging with comments left on posts, user generated content and monitoring overall brand perception
• Complete additional task assigned by Marketing Manager
• Must be able to interact with managers/staff to help gain content, photos & videos related to our brands
• Must participate in event planning, execution with attendance (some Saturdays will be required)

• Bachelor’s degree in marketing, or relevant field, with 2-4 years’ experience preferred.
• Experience using Adobe Creative Suite to include Illustrator, Photoshop, and LightRoom Video editing experience a musts
• Proven track record of building engagement and followers in previous roles
• Experience and working knowledge of major social media platforms (Instagram, Facebook, Twitter, Youtube, etc.)
• Experience with an enterprise social media management tool (Zoho Social, Sprout Social, Hootsuite, etc.)
• Must be familiar with Facebook Business Manager, Business Locations Settings, Ads Manager, and Facebook Pixel.
• Basic understanding of HTML and CSS
• Basic to expert understanding of the Automotive Industry
• Must have a solid understanding of SEO best practices
• Can work independently on a project or in a team environment.
• Excellent communication (written, oral, interpersonal) and grammar skills
• Time management and planning a must.
• Strong project management skills with an ability to meet deadlines while managing multiple projects.

Requirements for eligibility:

• Clean driving record
• Must be willing to submit to a drug screen and background check.
• 19 years of age or older.

We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.