Social Media Coordinator

Full Time • Washington, DC, United States of America

68,181 - 75,000 (Yearly) Added 2 weeks, 3 days ago

Summary

LOCATION

Howard University

QUALIFICATIONS

Bachelor's degree in marketing, communications, public relations, or journalism preferred, with a minimum of three years of experience managing social media platforms, particularly in higher education.

RESPONSIBILITIES

Coordinate the social media strategy for the Development and Alumni Relations (DAR) division, create engaging digital content, maintain content calendars, monitor social media performance, engage with the online community, and collaborate with other university departments.

INDUSTRY

Higher Education

SHORT DESCRIPTION

The Digital Social Media Coordinator will develop and implement social media strategies to support fundraising goals and enhance the university's brand presence online.

The Talent Acquisition department hires qualified candidates to fill positions which contribute to the overall strategic success of Howard University. Hiring staff “for fit” makes significant contributions to Howard University’s overall mission.

At Howard University, we prioritize well-being and professional growth.

Here is what we offer:

Health & Wellness: Comprehensive medical, dental, and vision insurance, plus mental health support
Work-Life Balance: PTO, paid holidays, flexible work arrangements
Financial Wellness: Competitive salary, 403(b) with company match
Professional Development: Ongoing training, tuition reimbursement, and career advancement paths
Additional Perks: Wellness programs, commuter benefits, and a vibrant company culture

Join Howard University and thrive with us!

https://hr.howard.edu/benefits-wellness

JOB PURPOSE:

Coordinate advancement communications’ social media strategy for the Development and Alumni Relations (DAR) division by creating digital content to support fundraising goals, align with the University brand and move forward the mission, vision and strategic direction of the University. Assist the advancement communications team in creating and maintaining digital content calendar.

SUPERVISORY AUTHORITY:

There is no supervisory authority associated with this role

NATURE AND SCOPE:

Reporting to the Senior Creative & Digital Communications Manager, the Digital Social Media Coordinator is part of a team creating compelling social media content. In addition to content creation, the social media coordinator will employ a strategic outlook towards platform utilization and audience engagement. This position also works with colleagues to ensure messaging and materials are consistent with the University’s style guide, standards and brand.

PRINCIPAL ACCOUNTABILITIES:

Craft compelling, brand-consistent content designed to engage target audiences and promote brand awareness and loyalty
Assist in creating social media calendar and ensure it is routinely updated
Utilize various analytical tools to monitor and evaluate the performance of social media campaigns and strategies
Actively engage with and respond to followers and customers through various social media platforms to foster a strong community of supporters
Stay abreast of the latest social media trends and technologies to ensure the brand’s online presence remains relevant and effective
Collaborate with the Office of University Communications to communicate messaging from across the University
Ability to capture captivating photos and video by using various applications
Assist in repurposing content for web and email collaboration efforts
Availability to attend university and DAR events throughout the year

CORE COMPETENCIES:

Experience with creating content, posting and managing an array of social media platforms and software to inform, engage and influence multiple audiences;
Demonstrated experience capturing photos and familiarity with video editing tools such as Adobe Premiere Pro, iMovie, or Final Cut Pro for crafting engaging video content
Ability to engage, find stories and interact with students, alumni and the university community to produce compelling content
Knowledge of graphic design software like Adobe Creative Cloud (Photoshop, Illustrator, and InDesign), Canva, or Snappa for creating visually appealing content
Creativity and demonstrated awareness of emerging trends in social media
Ability to work effectively on teams with technical and non-technical colleagues to successfully execute projects;
Ability to plan, prioritize and organize a diversified workload with attention to detail and an urgency to meet deadlines;
Ability to work collaboratively across campus and independently with purpose and accuracy in a fast-paced environment; and
Ability to exercise sound judgment.

MINIMUM REQUIREMENTS:

Bachelor’s degree, studies in marketing, communications, public relations, or journalism preferred.

Three (3) years of experience that includes managing social media platforms from concept to completion, particularly in higher education
Experience using content management system (CMS) and other digital platforms to disseminate content
Excellent written and verbal communication and interpersonal skills

Compliance Salary Range Disclosure

Expected Pay Range: $68,181 - $75,000

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