Social Media Coordinator

Full Time • Orlando, FL, United States of America

43,856 - 55,532 (Yearly) Added 2 weeks, 1 day ago

Summary

LOCATION

Orlando, FL

QUALIFICATIONS

Bachelor's degree in Marketing, Communications, or a related field, 1+ years of social media experience, strong knowledge of social media platforms and analytics tools, proficiency in graphic design and video editing software, excellent written and verbal communication skills.

RESPONSIBILITIES

Develop and manage social media strategy, create and implement engaging content, foster community engagement, monitor social media activities, analyze and report on performance, collaborate with cross-functional teams, and ensure brand consistency across platforms.

INDUSTRY

Hospitality

SHORT DESCRIPTION

Seeking a motivated Social Media Coordinator to enhance brand awareness and engagement through strategic social media management, content creation, and community interaction.

Summary:
We are seeking a talented and motivated Social Media Coordinator to contribute to the growth and success of our brand through strategic social media management. This role involves developing, implementing, and managing our social media strategy across various platforms, creating engaging content, fostering community engagement, and increasing brand awareness.

Responsibilities:

Content Creation

Develop creative and compelling content for various platforms, including Facebook, Instagram, Twitter/X, YouTube, and LinkedIn.
Create visually appealing graphics, images, and videos using tools like Adobe Lightroom, Adobe Photoshop, and Adobe Premiere.

Social Media Management

Execute day-to-day social media activities, including posting, monitoring, and responding to comments, reviews, and messages.
Stay up-to-date with industry trends and platform updates to optimize content strategy.

Community Engagement

Engage with the online community by responding to comments, messages, and mentions.
Implement strategies to encourage user-generated content and brand advocacy.

Analytics and Reporting

Monitor social media analytics to track key performance indicators (KPIs) and assess campaign success.
Prepare regular reports showcasing social media performance and impact.

Campaign Development

Plan and execute social media campaigns to promote products, events, and brand initiatives.
Develop and manage social media calendars for consistent content delivery.

Collaboration

Work closely with cross-functional teams, including marketing, content, and design, to align social media activities with marketing strategies.
Collaborate with influencers and partners to expand brand reach.

Brand Consistency

Ensure brand consistency in all social media content and communications, upholding brand guidelines and messaging across platforms.
All other duties as assigned.

Experience/Qualifications:

1+ years of social media experience or a related field, preferably in hospitality.
Proven experience in social media management.
Strong knowledge of social media platforms, analytics tools, and emerging trends.
Proficiency in graphic design tools and video editing software.
Excellent written and verbal communication skills.
Ability to work independently and collaboratively in a fast-paced environment.
Strong organizational and time-management skills.
Must be able to legally work in the USA.

Education and Certification(s)/License(s):

Bachelor’s degree in Marketing, Communications, or a related field.

Discover Life at Rosen:
Your career is here in our diverse and friendly workplace where your individuality and ideas are valued. Our company of more than 3,000 associates thrives on teamwork and ingenuity. It is this team who makes Rosen Hotels & Resorts® in Orlando one of Florida’s most respected hospitality companies to work for.

Benefits Our Associates Enjoy: