Social Media Coordinator

Position: Social Media Coordinator

Job Summary

The Social Media Coordinator will manage and grow the company's social media presence across all platforms. This role requires a creative and strategic thinker who can develop engaging content, interact with followers, analyze performance metrics, and adjust strategies to maximize engagement and growth.

Key Responsibilities:

• Develop and implement social media strategies to align with business goals.
• Create engaging and visually appealing content for various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn).
• Monitor and respond to comments, messages, and mentions in a timely and professional manner.
• Analyze social media performance metrics and prepare reports to identify trends and insights.
• Collaborate with the marketing team to ensure brand consistency.
• Stay up-to-date with current technologies and trends in social media, design tools, and applications.
• Coordinate with influencers and manage influencer marketing campaigns.
• Plan and execute social media advertising campaigns.
• Manage the social media content calendar and ensure timely posting.
• Other duties as assigned.

Key Performance Indicators (KPIs):

• Increase in followers: Achieve a monthly growth rate of 5% in followers across all social media platforms.
• Engagement rate: Maintain an average engagement rate of 3% or higher on all posts.
• Content reach: Ensure that at least 50% of content reaches 1,000 or more users within 24 hours of posting.
• Response time: Respond to comments and messages within 2 hours during business hours.
• Conversion rate: Achieve a conversion rate of 2% from social media campaigns to lead generation or sales.
• Ad performance: Ensure a click-through rate (CTR) of at least 1.5% on social media ads.
• Influencer partnerships: Secure at least 3 new influencer partnerships per quarter.

Qualifications:

• Bachelor’s degree in marketing, communications, or a related field.
• Proven work experience as a Social Media Coordinator or similar role.
• Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, and other social media best practices.
• Hands-on experience with social media management tools (e.g., Hootsuite, Buffer).
• Strong copywriting and content creation skills.
• Excellent communication and analytical skills.
• Ability to multitask and manage multiple projects simultaneously.
• Creative and innovative mindset.

Work Environment :

This position will be based in our corporate offices. The Social Media Coordinator will report to the Marketing Manager and work closely with the marketing and design teams.

Job Type: Full-time

Pay: $25.00 - $28.00 per hour

Expected hours: No less than 40 per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health savings account
• Life insurance
• Professional development assistance
• Tuition reimbursement
• Vision insurance

Schedule:

• Monday to Friday

Education:

• Bachelor's (Required)

Experience:

• Social media management: 3 years (Required)

Language:

• Spanish (Required)

Location:

• San Antonio, TX 78229 (Required)

Work Location: In person