Social Media Digital Mktg Strategist

TWENTY-NINE PALMS BAND OF MISSION INDIANS

SUMMARY:

This position is responsible for managing developing, testing, implementing, and maintaining all digital marketing campaigns for Spotlight 29 and Tortoise Rock Casino including websites. In addition, we strive to deliver our Five Star Experience to Guests and fellow Team Members. This includes being committed to our Service Promise: We are the Twenty-Nine Palms Band of Mission Indians Team, where your experience is our top priority. Every person and detail matters.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

The requirements listed below are representative of the knowledge, skill, and/or ability required to perform this job successfully. Upon request, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Provide outstanding customer service to guests and all other employees by exceeding our mission statement.
• Deliver our Five Star Experience to Guests and all Team Members by embodying our Mission Statement and Service Promise while adhering to department service standards. This entails consistency performing our service expectations of: Welcoming, Proactive, Seamless, Personalized and Valued.
• Create and update digital marketing strategies that support the organization to achieve its goals as part of the overall Marketing Business Plan.
• Manage and facilitates Brand Online Reputation Management protocol when replying to all inquiries on social media platforms.
• Use social media marketing tools such as Sprout Social.
• Use appropriate analytics to measure, evaluate and report against goals and performance of all digital marketing activity and plans, recommended tool is Birdeye. Measure the success of every social media campaign.
• Communicate with industry professionals and influencers via social media to create a strong network.
• Assist the Marketing Director in the development and management of the company website, devising strategies to drive online traffic and continuing to improve usability, design, content and conversion
• Assist the Marketing Director in leading & managing the development of social media presence and social media campaigns.
• Develop and manage digital marketing campaigns across multiple channels utilizing tools and techniques as appropriate including e-mail marketing, paid search, SEO and PPC
• Create and Manage high quality content for a range of online platforms which is optimized and consistent with the brand and tone of voice
• Manage and facilitate contacts and trafficking of work to inside and outside marketing professionals and vendors for production and subsequent installation of materials on property. May include designers, photographers, advertising representatives, and media contacts.
• Proofs, and at times, approves advertising, posters and collateral materials for the Casino. May assist with writing copy and/or editing copy for marketing campaigns.
• Manage and deliver the companys online content plan, including assisting with commissioning, production, and quality control of online content, including audio, video and written content such as blog posts.
• Promote the importance of digital content across the organization.
• Support the marketing department's initiatives with the planning, executing, and tracking of marketing programs such as email, event, social media, or content marketing.
• Coordinate product, event, or content email marketing campaigns, including copy.
• Create, proofread, and edit copy for various marketing channels, ensuring consistent voice and proper grammar.
• Develop and manage content and social media marketing programs, including blogs and public relations efforts.
• Manage the development of relevant policies around digital communications to ensure a consistent and professional approach.

• Ensure compliance with all Minimum Internal Control Standards (MICS) as well as all Tribal Internal Control Standards (TICS).
• Present a positive image of the Tribal organization to its guests and vendors and to assist them as required.
• Must follow all safety policies and procedures and attend all scheduled safety meetings and training as a condition of employment.
• Perform any other duties that may be assigned from time to time.

SUPERVISORY RESPONSIBILITIES:

This job does not require supervisory duties.

EDUCATION AND EXPERIENCE (MUST BE DOCUMENTED):

• Must possess a high school diploma or equivalent
• Previous experience in a similar digital marketing role
• Relevant experience including CMS, SEO, PPC, e-marketing, social media and analytics
• Knowledge of current online marketing trends and best practice
• Excellent written communication skills
• Four (4) plus years of dedicated experience in design, development and programming on Photoshop and related design products

CERTIFICATION, LICENSES AND ANY ADDITIONAL REQUIREMENTS:

• Must pass periodic random drug screens.

• Must be able to pass background suitability investigation.
• Must obtain a Tribal Gaming License.
• Must obtain all other applicable certifications and licenses.
• Must provide proof of eligibility to work in the United States within 72 hours of employment.

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Upon request, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this Job, the employee is regularly required to talk and hear. The employee is frequently required to stand; walk and sit. The employee is occasionally required to use upper extremities, including but not limited to, hands and fingers to handle, or feel; reach with hands and arms. They may be occasionally required to climb or balance, stoop, bend, push, pull, twist, kneel, crouch, or crawl. The employee must occasionally lift up to 25 pounds and/or push, pull up to 50 pounds. The employee is occasionally required use repetitive movements to complete tasks. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Employee may be occasionally required to work in low light conditions, and may be exposed to loud noise for extended periods.

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.

• Multiple locations.
• Some enterprises are open 24 hours per day, 7 days per week; therefore, you must be flexible to work any and all hours.
• Must be available for emergency calls 24/7.
• Must be available to work weekend and holidays.
• Some enterprises are gaming facilities.
• Some enterprises are not a smoke-free environment.
• Surveillance cameras and audio equipment monitor the premises recording activity throughout most of the facilities on 24 hours per day, 7 days per week basis.

INDIAN PREFERENCE ACT:

The Twenty-Nine Palms Band of Mission Indians has a resolution on file with Human Resources to ensure that Indian Preference will be adhered to in the following order in accordance with IPA:

1. Tribal Members

2. Other Native Americans

3. All other ethnic groups