Social Media Manager

Job Title: Social Media Marketing Manager

Job Summary:
The Social Media Marketing Manager will manage all social media channels for The Continental Club, plan content strategies, create engaging visuals, interact with influencers, and promote upcoming events. They will work closely with the venue team to create cohesive marketing campaigns that drive attendance and build an online community.

Key Responsibilities:

• Content Creation & Social Media Management
• Develop daily social media content (posts, stories, reels) for Instagram and TikTok.
• Capture and share high-quality visuals from events, including videos, crowd shots, and behind-the-scenes content.
• Use storytelling and creative visuals to promote upcoming events and show highlights.
• Coordinate influencer collaborations to promote events and venue experiences.
• Influencer Outreach & Community Engagement
• Identify and reach out to local influencers for collaborations, event coverage, and shoutouts.
• Build long-term relationships with influencers, content creators, and local media.
• Encourage user-generated content by running campaigns, reposting tagged photos, and engaging with followers.
• Flyer Distribution & Offline Marketing
• Design flyers, posters, and promotional materials for upcoming events.
• Distribute marketing materials at The Continental Club and popular local spots around Oakland.
• Monitor the placement of flyers to ensure maximum exposure.
• Press Outreach & Media Relations
• Write and send press releases to local journalists and bloggers.
• Build relationships with local media outlets (blogs, news sites, magazines) to feature events and reviews.
• Maintain a calendar of upcoming events for consistent media outreach.
• Event Promotion & Brand Awareness
• Develop themed campaigns and countdowns to promote high-profile events.
• Leverage TikTok and Instagram for real-time event promotion and live engagement (behind-the-scenes footage, live updates).
• Assist in the planning and execution of event-specific promotions (e.g., influencer collaborations, giveaways).
• Analytics & Reporting
• Track social media performance, analyze engagement metrics, and optimize content strategies.
• Provide regular reports on the effectiveness of campaigns, influencer partnerships, and media outreach.

Desired Skills & Experience:

• 2+ years of experience in social media marketing, with a focus on event promotion and content creation.
• Proficiency in social media platforms (Instagram, TikTok, Facebook, etc.) and design tools (Canva, Adobe Suite).
• Strong communication and relationship-building skills.
• Experience in influencer marketing and partnerships.
• Ability to thrive in a fast-paced, creative environment.
• Knowledge of Oakland’s local nightlife scene and cultural trends is a plus.

Compensation:

• Competitive hourly pay (25-35 hours per week).
• Potential for bonuses based on performance (e.g., event turnout, follower growth)

Job Type: Part-time

Pay: $2,500.00 - $3,500.00 per month

Expected hours: 20 – 30 per week

Work Location: Hybrid remote in Oakland, CA 94607