Social Media Manager

Are you a social media enthusiast with a talent for crafting engaging content and growing online communities?

Impact Media, a digital marketing company based in Huntington, WV, is seeking a skilled and innovative Social Media Manager & Strategist to join our dynamic team. In this role, you will be responsible for developing and executing social media campaigns for our clients, creating compelling content, and managing social media channels to drive engagement and increase brand awareness.

The ideal candidate should have a strong understanding of social media platforms, trends, and best practices, as well as a knack for storytelling and visual communication. You should be able to think strategically and creatively to develop effective social media strategies that align with our clients' business objectives.

We are looking for a candidate with at least 2-3 years of experience in social media management and strategy. If you are a self-starter, passionate about social media, and have a track record of delivering results, we encourage you to apply for this exciting opportunity.

Join our team and help our clients achieve their social media goals today!

About Impact Media

Impact Media is a fast-growing digital marketing agency based in Huntington, WV that specializes in social media management, video production, content creation, and paid advertisement.

Our team of passionate creatives and marketers is dedicated to using our skills to scale purpose-driven voices and brands through content creation and marketing.

At Impact Media, we believe that marketing should be sustainable, ethical, and impactful. Our mission is to help purpose-driven brands succeed by creating engaging, high-quality content that aligns with their values and resonates with their audience.

Role & Responsibilities

• Develop, implement, and manage social media strategies for Impact Media’s clients
• Lead community engagement for Client Accounts
• Assist with graphic design tasks for social media and marketing materials.
• Actively grow social media presence and audience for accounts you manage
• Maintain a unified brand voice per account across their social media channels
• Review analytics and create reports on key metrics
• Track the success of each social media campaign
• Stay up to date with the latest social media best practices and technologies, monitoring the market and for industry trends and continued training to ensure Impact Media is staying on the cutting edge.
• Work with the production team to curate and create engaging and effective content for social media platforms
• Assist in creating a process flow of the creation of written, video and photo content that ensures quality and timeliness
• Review content prior to sending to clients / posting.
• Support videography and photography efforts for campaigns and events.
• Provide constructive feedback to the team
• Strong writing experience preferred
• Must have a friendly and collaborative attitude with team members and clients.
• Communicate and coordinate with client needs
• Assist in the development and management of the social media & influencer marketing strategies
• Content Calendar Management: Create and maintain a content calendar, ensuring regular and timely posting across social media platforms.
• Competitor Analysis: Conduct regular competitive analysis to identify trends, opportunities, and areas for improvement in social media strategies.
• Social Listening: Monitor social media conversations related to the company, clients, and industry, and proactively engage in relevant discussions.
• Budget Management: Assist in the development and management of the social media budget, ensuring efficient allocation of resources.
• Training and Mentoring: Provide guidance, training, and support to junior team members or interns working on social media initiatives.

Commitment

The position requires a full-time commitment of 40 hours per week with a three-month trial period. During this trial period, the candidate will have the opportunity to showcase their skills and potential. After the trial period, there will be an opportunity to transition to a full-time position depending on performance and fit.

Location

Preferred locations are Huntington, West Virginia, or Montreal, Quebec, Canada.

We offer hybrid remote work options; however, candidates will need to come into the office on specific days and during the trial period.

Requirements

• Minimum of 2-3 years of proven experience in social media management.
• Excellent communication skills, both written and verbal, with the ability to effectively communicate with clients and respond to inquiries on social media platforms.
• Strong knowledge and hands-on experience with Facebook, LinkedIn, Pinterest, Instagram, and other major social media platforms, including a deep understanding of their best practices.
• Experience in conducting audience and buyer persona research to inform social media strategies and content creation.
• Proactive and driven, with a strong desire to take the social media department to the next level and stay ahead of industry trends.
• Enjoys learning on the go and experimenting with new ideas and approaches to optimize social media performance.
• Good understanding of social media key performance indicators (KPIs) and the ability to analyze data and derive actionable insights.
• Excellent writing skills, demonstrating a strong attention to detail and the ability to craft engaging and compelling social media content.
• Ability to collaborate effectively in a team environment, working closely with cross-functional teams and clients to align social media strategies with business objectives.
• Strong organizational skills, with the ability to manage multiple projects, meet deadlines, and prioritize tasks effectively.
• Bachelor's degree in marketing, communications, or a related field (not required but appreciated).
• Completion of relevant online courses or certifications related to digital marketing and online business (not required but appreciated).

Bonus Skill Sets:

• Basic design skills within Adobe Photoshop or Canva.
• Copywriting skills or experience.
• Basic video editing skills with Adobe Premiere.
• Managing Meta, LinkedIn or TikTok paid campaigns

Desired Traits For This Position

• Analytical Skills: Ability to interpret data and metrics, and use them to make informed decisions and optimize social media strategies.
• Adaptability: Ability to adjust to changes in the industry, platform algorithms, and company goals.
• Marketing Knowledge: Understanding of marketing principles and how they apply to social media, including branding, target audience, and customer journey.
• Creativity: Ability to develop creative and engaging social media content that aligns with brand messaging and company objectives.
• Customer Service: Customer-oriented approach with the ability to engage and interact with customers on social media in a professional and empathetic manner.
• Attention to Detail: Strong attention to detail with the ability to ensure accuracy and consistency in messaging, visuals, and branding.
• Leadership: Ability to lead a team of social media specialists and coordinate social media strategies across multiple departments.
• Strategic Thinking: Ability to think strategically and develop long-term social media plans that align with company goals and values.
• Entrepreneurial Mindset: Proactive and innovative approach to social media strategies, with the ability to identify and capitalize on new opportunities for growth and engagement.
• Cultural Awareness: Knowledge and sensitivity to cultural differences and nuances when crafting social media content for a global audience.

Salary Range

$30,000 - $42,000/yr (depending on experience)

• Full-time position

How To Apply

Please send an introduction of yourself, experience, CV and why you are a great fit for this position to yen@impactagency.io. You can also apply through this link: https://www.impactagency.io/social-media-manager

Job Type: Full-time

Pay: $30,000.00 - $42,000.00 per year

Benefits:

• Paid time off

Schedule:

• Monday to Friday

Work Location: Hybrid remote in Huntington, WV 25701