Social Media Manager
LOCATION
Arlington, VA
QUALIFICATIONS
More than five years of experience in social media marketing, preferably in the nonprofit sector. Bachelor's degree in communications, marketing, business administration, or international relations. Excellent writing and editing skills, with experience in multimedia content production and project management.
RESPONSIBILITIES
Develop and manage the social media strategy, create and publish multimedia content, conduct paid campaigns, analyze engagement metrics, respond to community interactions, and collaborate on program marketing for specific regions.
INDUSTRY
Nonprofit/Public Charity
SHORT DESCRIPTION
Seeking an experienced Social Media Manager to enhance online presence and support fundraising goals through strategic social media management and community engagement at Spirit of America.
Key Responsibilities:
- Develop, implement, and manage our organic and paid social media strategy.
- Create, curate, and publish engaging multimedia content across social media platforms. Manage a social media editorial calendar.
- Develop and manage paid social media campaigns to achieve our grassroots fundraising and awareness goals, working with external agencies as needed.
- Define and analyze key growth and engagement metrics, track and report against goals, and adjust strategy as needed.
- Monitor and respond to followers, conversations, and global events relevant to Spirit of America’s work.
- Collaborate with other departments to manage brand reputation, identify key players/influencers, and coordinate actions.
- Lead program marketing for a specific region. In collaboration with International Operations team members, develop and implement integrated marketing plans for select regional programs (i.e. Middle East, West Africa), defining goals, messaging, and tactics to promote programs and help achieve fundraising objectives.
- Stay up to date with current social media and digital marketing best practices, trends, and technologies.
- Maintain organization’s digital asset management system of photos, videos, logos, and other key brand assets.
Requirements:
- More than five years of proven working experience in social media marketing or as a digital media specialist, preferably in the nonprofit sector and/or world affairs
- Bachelor’s degree, preferably in communications, marketing, business administration, or international relations. Certification in digital and/or social media marketing is a plus.
- Demonstrable social media management experience, including driving strategy, creating and implementing advertising and/or fundraising campaigns, and using analytics tools to drive insights and optimizations.
- Excellent writing, editing (photo/video/text), presentation, and communications skills. Ability to produce multimedia content, create templates, and adapt style and voice for different audiences and platforms.
- Experience in online marketing, earned/organic and paid media, and a good understanding of major marketing channels.
- Excellent project management skills, attention to detail, and ability to work on multiple projects simultaneously.
- Experience with creative software (such as Adobe Photoshop, Canva, or InDesign) and video editing software (such as iMovie)
- Positive, can-do attitude – willing to roll up your sleeves and get things done without a “not my job” mentality
- Flexibility to work outside normal business hours and travel, as needed
- Genuine connection to the Spirit of America mission, including our history and the work we do day in and day out
Salary and Benefits:
The salary range for this position is $75,000 to $115,000. The top of the range is reserved for potential senior managers. Benefits include medical, dental, and vision insurance, paid time off and holidays, professional development opportunities, 403b contribution match to 4%, and a highly supportive and collaborative work environment
Spirit of America
www.spiritofamerica.org
Spirit of America is an equal opportunity employer. In accordance with applicable law, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: veteran status, uniformed service member status, race, color, religion, sex, sexual orientation, gender identity, age (40 and over), pregnancy (including childbirth, lactation, and related medical conditions), national origin or ancestry, citizenship status, physical or mental disability, genetic information (including testing and characteristics) or any other consideration protected by federal, state or local law. Our commitment to equal opportunity employment applies to all persons involved in our operations and prohibits unlawful discrimination by any employee, including supervisors and co-workers.
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