Social Media Manager Who Has Experience Working In The Drug & Alcohol Treatment Space (Optional Remote)
Full Time
•
Brookfield, WI, United States of America
48,761 - 61,742 (Yearly)
Added 3 weeks, 2 days ago
Summary
LOCATION
Hybrid available
QUALIFICATIONS
2+ years of professional experience in social media management, ideally in healthcare, behavioral health, or addiction, with strong writing, editing, and storytelling abilities. Proficiency in social media tools and basic graphic design/video editing skills is required.
RESPONSIBILITIES
Develop and implement social media strategies, create and publish engaging content, manage community engagement, track performance metrics, collaborate with marketing and clinical teams, and ensure compliance with industry regulations.
INDUSTRY
Mental Health
SHORT DESCRIPTION
Seeking a creative Social Media Manager with mental health experience to enhance brand awareness and engage audiences through comprehensive social media strategies at Wellbrook Recovery.
Location: Hybrid available
Position Overview
We are seeking a creative, results-driven Social Media Manager Who has Experience working in Mental Health to join our team Wellbrook Recovery. The ideal candidate will be responsible for developing and implementing a comprehensive social media strategy to enhance brand awareness, engage our audience, and drive inquiries for treatment services. The candidate must have a deep understanding of the behavioral health industry, excellent storytelling skills, and a passion for making a positive impact.
Key Responsibilities
- Social Media Strategy
- Develop and implement a strategic social media plan aligned with the organization's goals and values.
- Identify target audiences and craft content to engage them effectively.
- Stay updated on social media trends and platform changes to keep the strategy relevant.
- Content Creation and Management
- Create, curate, and publish high-quality, engaging, and informative content across platforms (Facebook, Instagram, LinkedIn)
- Oversee the creation of graphics, videos, and posts highlighting services, success stories, events, and educational content.
- Ensure content reflects the organization's mission and complies with HIPAA and other relevant privacy regulations.
- Engagement and Community Management
- Monitor and respond to comments, messages, and reviews promptly and empathetically.
- Foster a supportive and informative online community for individuals seeking help and their loved ones.
- Analytics and Reporting
- Track and analyze social media performance metrics (e.g., engagement, reach, conversions).
- Create monthly reports to evaluate the effectiveness of campaigns and inform future strategies.
- Adjust campaigns based on data-driven insights.
- Collaboration
- Work closely with the marketing team, clinical staff, and leadership to align content with the organization's brand and messaging.
- Collaborate with SEO and Google Ads specialists to optimize digital marketing campaigns.
- Compliance and Ethics
- Ensure all social media activities adhere to industry regulations, ethical standards, and the organization's policies.
- Maintain confidentiality and sensitivity in all communications.
Qualifications
- Experience:
- 2+ years of professional experience in social media management, in healthcare, behavioral health, or addiction.
- Proven success in creating and executing social media campaigns.
- Skills:
- Proficiency in social media platforms and tools (e.g., Hootsuite, Canva, Meta Business Suite, etc.).
- Strong writing, editing, and storytelling abilities.
- Basic graphic design and video editing skills.
- Analytical mindset with experience using tools like Google Analytics or native platform analytics.
- Personal Attributes:
- Passion for helping individuals and families navigate recovery.
- Exceptional organizational and time-management skills.
- Empathy and understanding of sensitive issues related to addiction and mental health.
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