Social Media Marketing

Job Summary
We are seeking a creative and detail-oriented Social Media Specialist to join our dynamic marketing team. The ideal candidate will be responsible for developing and executing social media strategies that enhance our brand presence, engage our audience, and drive traffic to our web platforms. This role requires a strong understanding of various social media channels, excellent communication skills, and a passion for storytelling through digital content.

Duties

• Develop and implement comprehensive social media strategies to increase brand awareness and engagement across platforms.
• Create, curate, and manage published content (images, video, written) that aligns with the brand's voice and goals.
• Conduct research on industry trends and competitor activity to inform content creation and advertising strategies.
• Utilize social listening tools to monitor brand mentions, track audience sentiment, and engage with followers in a timely manner.
• Analyze performance metrics to assess the effectiveness of campaigns and adjust strategies accordingly.
• Collaborate with cross-functional teams including marketing, design, and sales to ensure cohesive messaging across all channels.
• Manage advertising campaigns on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.
• Use Adobe Creative Suite for designing graphics and editing videos that enhance the visual appeal of posts.
• Maintain relationships with influencers and partners to expand reach and foster collaboration opportunities.

Experience

• Proven experience in social media management or digital marketing roles.
• Proficiency in using social media platforms for business purposes along with tools for scheduling posts and analytics.
• Familiarity with photography techniques and video editing software is a plus.
• Strong research skills to stay updated on trends in advertising and social media best practices.
• Excellent relationship management skills to effectively communicate with team members, partners, and audiences.
• Knowledge of Google Analytics or similar web analytics tools is desirable.

If you are passionate about social media, possess a creative mindset, and thrive in a fast-paced environment, we encourage you to apply for this exciting opportunity!

Job Type: Contract

Pay: $12.00 - $15.00 per hour

Schedule:

• 10 hour shift
• 12 hour shift
• 4 hour shift
• 8 hour shift
• Day shift
• Evening shift
• Monday to Friday
• Night shift
• Weekends as needed

Work Location: Remote