Social Media Marketing Manager

Full Time • University Heights, OH, United States of America

42,000 - 50,000 (Yearly) Added 1 week, 3 days ago

Summary

LOCATION

In-person at John Carroll University, University Heights, Ohio

QUALIFICATIONS

Bachelor's degree in Communications, Marketing, Graphic Design or related field; 3-5 years of experience in social media, marketing, and communications; strong written and verbal communication skills; proficient in social media platforms and analytics.

RESPONSIBILITIES

Plan and execute a social media calendar, manage content across various platforms, support paid digital media campaigns, analyze performance metrics, collaborate with stakeholders, and assist with content creation for the university.

INDUSTRY

Higher Education

SHORT DESCRIPTION

The Social Media Marketing Manager at John Carroll University will enhance social media presence to support undergraduate enrollment through strategic content creation and digital marketing efforts.

Summary

John Carroll University’s Social Media Marketing Manager supports the Enrollment and Marketing Division, as well as other key stakeholders across campus to execute a strategic, actionable and compelling approach to social media. The Social Media Marketing Manager plans and executes a robust social media calendar that helps to further the mission of John Carroll University, and its primary goal to support Undergraduate Enrollment.

John Carroll University’s social media is an Enrollment marketing tool and the Social Media Marketing Manager plays a crucial role in John Carroll’s digital action plan which includes social media content creation. The Social Media Marketing Manager also supports paid digital media buying, ad development, and audience and geographical targeting.

The Social Media Marketing Manager sets the tone for the university voice across all social platforms –TikTok, LinkedIn, Twitter, Threads, Facebook, and Instagram and stays on top of industry trends as social networks expand.

Duties and Responsibilities

Interacts on social platforms as John Carroll University with accounts that are part of the JCU ecosystem, and beyond. Interacts as JCU when responding to direct messages/comments and during crisis communication scenarios.
Plan, write and execute a schedule of posts using Hootsuite and native apps. Research and do discovery among industry best-in-class and trending approaches to enhance John Carroll’s social media presence.
Develop and manage the social media calendar
Manage business manager accounts through Meta, Snapchat, Tiktok and LinkedIn ads manager.
Support external paid digital media buyer and advertising development for paid brand, academic and event campaigns through Google, Meta, Snapchat, Tiktok and LinkedIn.
Review and analyze data across platforms; use performance metrics to plan strategies that build awareness and increase engagement. Dynamically share analytics and deliverables with key stakeholders.
Create relationships with key stakeholders, faculty, and departments across campus to develop stories and posts. Act as liaison from IMC.
Support IMC intern program and JC4U paid social media ambassadors
Offer training and recommendations for all program-level social media accounts and specialists across campus. While your primary role will be the institution accounts, you will heavily support enrollment while also embracing and supporting collaboration among department social media accounts.
Work with Enrollment, student tour guides, and ambassadors to curate meaningful user-generated content.
Support the IMC team as needed —not limited to writing for JCU.edu, communications related to enrollment, video and photography content creation and supporting the President’s Office.
Collaborates and contributes to ideation and planning as it pertains to the overall marketing of John Carroll University.
Performs other related work as needed.

Required Qualifications

Bachelor’s degree in Communications, Marketing, Graphic Design or related field
3-5 years of social media, marketing and communications experience
Creative thinker
Skilled and tenacious relationship-builder and collaborator
Fluency in social media networks –experience with the ideating and hands-on creative side of a brand’s multi-media content for social media networks such as Facebook, Instagram, Twitter, LinkedIn, YouTube, TikTok, and Hootsuite
Experience with equipment and tools for creative content development –experience working with video and camera equipment a must
Photography experience and working with professional cameras
Excellent written and verbal communication skills, with attention to detail
Skilled in spotting trends and cultural moments through social listening; comfortable with data and capable of translating it into social/digital activations
Full understanding of content and platforms, and how to drive best-in-class performance.
Fluency in Google Suite
Strong understanding of working in Adobe creative suite–Lightroom, Premiere and other video editing tools a plus
Capable of utilizing data and analytics to inform and adjust programming and content decisions.
Ability to juggle multiple projects and prioritize tasks.
Strong organizational skills, with the ability to prioritize projects.
Interest in understanding and supporting John Carroll’s mission to inspire individuals to excel in learning, leadership, and service in the region and in the world.

Preferred Qualifications

Experience working in higher education or related field
Understanding of Basecamp or other project management and workflow processes programs a plus
Experience in setting key KPIs and engagement metrics to measure impact and determine improvements.
Experience with website design
Understanding of paid digital marketing

Normal Work Location, Hours and Conditions

This position works in person from our campus in University Heights, Ohio. University core business hours are generally 8:30 am – 5:00 pm. However this position will require work to be performed outside of normal business hours based on department operations to attend and cover events in the evenings or on weekends.

Physical Requirements

Primary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight; to operate office equipment requiring repetitive hand movement and fine coordination including use of a computer keyboard; to travel to other office locations and to verbally communicate to exchange information.

Hours

Full Time

FLSA

Exempt (Salary)

Compensation & Benefits

Starting range for this role is $42,000 – $50,000, commensurate with qualifications. This position offers a generous Total Rewards package that includes health and dental insurance options, paid vacation, personal, sick, and mission time, holidays, 403 (b) retirement plan, life insurance, and tuition remission benefits for you, your spouse, and children.

About John Carroll University

John Carroll University is a private, coeducational, Jesuit Catholic university, founded in 1886, dedicated to developing people with the knowledge and character to lead and to serve. The University is located in University Heights, Ohio, an attractive residential suburb 10 miles east of downtown Cleveland. Academically, the University consists of the College of Arts and Sciences, the College of Health and the Boler College of Business, which include graduate programs. The University offers more than 70 Academic Programs in the arts, social sciences, natural sciences, and business at the undergraduate level, and in select areas at the master’s level.

The University enrolls approximately 2,300 undergraduate students and 500 graduate students and has a student-to-faculty ratio of 13:1. John Carroll University is one of 27 Jesuit universities in the United States and has been listed in U.S. News & World Report magazine’s top 10 rankings of Midwest regional universities for more than 30 consecutive years.

Posting Detail Information

Posting Number

AS855P

Open Date

Close Date

Open Until Filled

Special Instructions Summary

EEO Statement

John Carroll University is an Affirmative Action, Equal Opportunity Employer. The University is committed to diversity in the workplace and strongly encourages applications from women and minorities, veterans and individuals with disabilities.

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