Social Media Marketing Specialist

Overview
We are seeking a creative and detail-oriented Social Media Specialist to join our dynamic marketing team. The ideal candidate will have a passion for social media and a strong understanding of how to engage audiences across various platforms. This role is essential in developing our online presence, enhancing brand awareness, and driving engagement through innovative content strategies.

Responsibilities

• Develop, implement, and manage our social media strategy across multiple platforms including Facebook, Twitter, Instagram, and LinkedIn.
• Create engaging content that resonates with our target audience while adhering to brand guidelines.
• Utilize graphic design skills to produce visually appealing posts using tools such as Adobe Illustrator.
• Conduct social listening to monitor trends, audience feedback, and competitor activities to inform strategy adjustments.
• Optimize content for SEO to improve visibility and reach on web platforms.
• Collaborate with the public relations team to ensure cohesive messaging across all channels.
• Proofread all content for clarity, grammar, and adherence to brand voice before publication.
• Analyze performance metrics and generate reports to assess the effectiveness of social media campaigns.
• Stay updated on the latest trends in social media marketing and digital communication.

Experience

• Proven experience in social media marketing or a related field is required.
• Strong graphic design skills with proficiency in Adobe Creative Suite, particularly Adobe Illustrator.
• Familiarity with SEO best practices and web analytics tools.
• Excellent proofreading skills with a keen eye for detail.
• Experience in public relations or communications is a plus.
• Ability to work independently as well as collaboratively within a team environment.
• Strong organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines.
• • Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1-3years proven experience in social media management, digital marketing, and content creation.

Join us in shaping our brand's voice and connecting with our audience through impactful social media strategies!

Job Type: Full-time

Pay: $55,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Experience:

• Marketing: 1 year (Required)

Ability to Commute:

• Southfield, MI 48075 (Required)

Ability to Relocate:

• Southfield, MI 48075: Relocate before starting work (Required)

Work Location: Hybrid remote in Southfield, MI 48075