Social Media Marketing Specialist

The Park Board of Trustees in Galveston, TX is looking to hire a full-time Social Media Marketing Specialist. Are you a creative thinker with strong digital marketing skills? Would you like to work in the hospitality and tourism industry? Does working for a historic beach destination sound appealing to you? If so, please read on!

This digital marketing position earns a competitive wage of $61,442/year, depending on skills and experience. We provide exceptional benefits and perks, including strong health, dental, vision, and a 401(k) plan with a 5% employer match on a 3% employee contribution. We also offer hospitalization, STD, and LTD policies that are fully paid for by the employer. If this sounds like the right communications opportunity in tourism and hospitality for you, apply today!

ABOUT VISIT GALVESTON AND THE PARK BOARD OF TRUSTEES

In 1963, the citizens of Galveston voted to create a specialized unit of government called the Park Board of Trustees of the City of Galveston. The organization is responsible for overseeing Galveston's tourism efforts, Galveston Island Beach Patrol (GIPB) and Coastal Zone Management (CZM). The Park Board is funded primarily through Hotel Occupancy Tax (HOT) and beach user fees for the six parks that they manage. Tourism pays for tourism as no sales or property tax is collected by the Park Board. The nine-member board is comprised of volunteer residents with diverse business backgrounds. Each is required to serve at least two years and must also serve on one of the Park Board's advisory committees.

We are on a mission to promote and support tourism on Galveston Island in order to foster an environment that establishes a great place to live, work, and visit. Our vision is to create it a tourist destination that promises an exciting variety of experiences and a high quality of life for residents.

The island offers natural resources, attractions, events, and heritage that we wish to share with the residents and visitors alike. Our employees are dedicated to inviting all to come and experience the island that we care so much about. This is why we give back to our employees with exceptional benefits and schedule flexibility to maintain a healthy work-life balance. After all, our employees are the ones that keep the organization running and highlight all Galveston has to offer!

A DAY IN THE LIFE OF A SOCIAL MEDIA MARKETING SPECIALIST

As a marketing specialist, you are responsible for planning, creating, and implementing content for various Visit Galveston marketing and communications efforts. Activities will primarily relate to social media content but may include other necessary digital marketing elements. Examples include social media, website, email marketing, blog writing, and other marketing, advertising, public relations, and communications initiatives. When engaging with our social media accounts, you create consumer-focused content, schedule posts across all platforms, and respond to comments and messages we receive from consumers. In addition, you share other engaging content that relates to Galveston, including promotions about special events.

Our ideal candidate is team-oriented and will report to and support the Digital Marketing Manager by assisting with updating tourism-related content and support the Senior Partner Relations Manager in lead generation. Collaborating with marketing leadership, you develop a social media strategy and content posting schedule that helps drive leisure visitation, group sales, and communication across all social platforms. To strengthen our online presence even further, you form outside relationships with other bloggers, industry experts, and influencers.

In addition, you establish and maintain strategic relationships with local tourism businesses and influencers to expand promotional opportunities. Through attendance at national industry events and meetings, you build relationships with industry partners and stay up to date on new trends. At times, you help with the creation of presentations as well as develop monthly reports that measure our digital content performance. You find great satisfaction in having a job that fulfills both your problem-solving and creative thinking skills, which is why you love this digital marketing position in tourism and hospitality!

QUALIFICATIONS FOR A SOCIAL MEDIA MARKETING SPECIALIST

• Bachelor's degree in marketing, communications, public relations, or a related field
• 2+ years of experience working with digital content and social media at an agency or with a marketing team
• Certified Tourism Ambassador (CTA) certification or ability to become certified (CTA training provided by the Galveston Island Park Board of Trustees upon hire)
• Proficiency with computer applications, including social media platforms, Microsoft Office, Adobe Creative Suite, and content management systems
• Valid class C driver's license
• Excellent writing skills

Do you have excellent verbal and written communication skills? Can you balance multiple tasks while demonstrating good time management? Are you attentive to detail? Do you have superb problem-solving skills? Are you a creative thinker with a strong imagination? If so, you might just be perfect for this digital marketing position in tourism and hospitality!

WORK SCHEDULE FOR A SOCIAL MEDIA MARKETING SPECIALIST

This full-time digital marketing position in hospitality works a typical schedule of 8:30 AM - 5 PM, Monday to Friday with some evenings, weekends, and special events depending on business needs.

READY TO JOIN OUR DIGITAL MARKETING TEAM?

We understand your time is valuable, so we have a very quick and easy application process. If you feel that you have the right skills in communications for this digital marketing job in hospitality, please fill out our initial 3-minute, mobile-friendly application. We look forward to meeting you!