Social Media Marketing Specialist

About Us

Legendary Holdings/Entertainment Retail Enterprises is a leading Design, Manufacturing, Distribution and E-commerce Company partnering with some of the most iconic brands and retailers in the world including Disney, Ford Motor Company, Thorogood USA, Amazon, M&M’s and Krispy Kreme. Company owned brands include Legendary Whitetails, a rapidly growing outdoor lifestyle brand providing best-in-class apparel and accessories.

For over 25 years, we have provided a reliable, fast-moving, and fun environment for our employees. We have recently expanded our brand portfolio and are recruiting additional talent with proven success in E-commerce. We offer competitive pay, generous benefits, and the opportunity to grow in your career. If you have a positive attitude and want to become part of our dedicated team, come join us!

Job Overview

We are seeking a proactive and creative Social Media/Marketing Specialist to support our marketing initiatives under the guidance of the Brand & Content Manager. This role involves executing effective social media strategies to enhance brand visibility and engage with our customer base.

As a Social Media/Marketing Specialist you will play a crucial role in amplifying our brand’s online presence and driving interactive communication with our audience. The ideal candidate will have a strong background in social media management as well as play a key role in photoshoot coordination, influencer program management, and performance analytics to ensure our social media strategies are aligned with our overall marketing goals.

This position reports to the Brand & Content Manager and will work closely with the marketing team to create innovative content that bolsters brand awareness, captivates our target audience, and boosts customer acquisition and retention.

Primary Responsibilities

• Content Creation: Assist in the development and execution of content across social media platforms, including posts, stories, and videos.
• Engagement Strategies: Help manage daily social interactions with our followers to increase engagement and customer loyalty.
• Campaign Support: Collaborate on social media campaigns, contributing creative ideas and helping to monitor their success.
• Photoshoot Execution: Assist in organizing and executing photoshoots to create compelling visual content that aligns with marketing strategies.
• Influencer Program Management: Assist in the implementation of the social media influencer program by identifying potential influencers, communicating with them, facilitating contracts, and generating performance reports.
• Market Research: Stay informed about current trends in social media and digital marketing to ensure our strategy remains relevant and competitive.
• Cross-Functional Collaboration: Work closely with the marketing team to align social media strategies with overall marketing goals.

Qualifications

• Associate’s or Bachelor’s degree in Marketing, Communications, or a related field.
• 2+ years of experience in social media management and digital marketing. Experience with apparel a plus.
• Experience with social media platforms such as Facebook, Instagram, TikTok, and Twitter.
• Basic knowledge in graphic design software, such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), Canva and other relevant design tools.
• Familiarity with social media management tools (e.g., Notion, Asana, Trello, Hive).
• Knowledge of digital marketing platforms and channels, including social media, websites, and email marketing.
• Basic understanding of marketing principles and strategies.
• Excellent creative thinking and problem-solving skills.
• Ability to multitask and work in a fast-paced environment.
• Strong writing and communication skills.
• Detail-oriented with strong organizational and analytical skills.
• Experience assisting with photoshoots is highly desirable.
• Previous experience in influencer marketing is a plus.

Website URLs

• https://www.legendarywhitetails.com/
• https://thorogoodworkwear.com/
• https://merchandise.ford.com/

Benefits Summary

• Competitive salary of $55,000-$60,000
• 401(k) w/ match
• Health Insurance
• Vison/Dental/Life Insurance at reduced group rates
• 10 PTO days to start
• Paid Holidays
• Work from home Fridays

Why Work in Greater Orlando?

• Florida has no state income tax!
• Proximity to Disney World, Universal, and SeaWorld
• If you love the beach, it’s 90 minutes to the Atlantic or Gulf of Mexico
• No snow! Warm weather almost year-round

Job Type: Full-time

Pay: $55,000.00 - $65,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Education:

• Associate (Required)

Experience:

• Social media management: 2 years (Required)
• Social Media Platforms: 2 years (Required)
• Adobe Creative Suite: 2 years (Required)

Ability to Relocate:

• Apopka, FL 32703: Relocate before starting work (Required)

Work Location: In person