Social Media Marketing Specialist

Job Title: Social Media Marketing Specialist
Location: 17801 LaGrange Rd Tinley Park, IL 60487
Company: Chi-Town Harley-Davidson
Type: Full-Time

About Us:
At Chi-Town H-D, we don’t just sell motorcycles—we sell experiences. Our team is passionate about delivering exceptional service to our riders and creating an authentic Harley experience. We're looking for a creative and driven Social Media Marketing Specialist to amplify our brand, engage our community, and fuel the passion of motorcycle enthusiasts across our social platforms.

What You’ll Do:

• Content Creation & Management: Develop, curate, and manage engaging social media content (photos, videos, stories, and reels) that showcases Harley-Davidson motorcycles, events, and the rider lifestyle.
• Platform Strategy: Build and execute a social media strategy to grow brand awareness, increase followers, and drive engagement across platforms (Instagram, Facebook, TikTok, YouTube, etc.).
• Community Engagement: Interact with followers, respond to messages and comments, and foster a strong online community that reflects Harley-Davidson’s values.
• Advertising Campaigns: Plan and manage paid social media campaigns to promote events, inventory, promotions, and dealership services.
• Collaboration: Work closely with the sales, service, and events teams to promote dealership activities, motorcycle launches, and riding events.
• Analytics & Reporting: Monitor performance metrics and provide actionable insights to optimize future campaigns and content.
• Event Promotion: Leverage social media to drive attendance to dealership events such as demo rides, rallies, and open houses.

What You Bring:

• A passion for the Harley-Davidson brand, motorcycle culture, and creating authentic content.
• 1-3 years of experience in social media marketing or digital content creation.
• Strong understanding of social media platforms (Facebook, Instagram, TikTok, YouTube, etc.) and their best practices.
• Proficiency with photo and video editing tools (e.g., Canva, Adobe Creative Suite, CapCut, etc.).
• Excellent communication skills and a love for storytelling.
• Ability to work both independently and as part of a team.
• Bonus: Experience managing paid social campaigns or working in a dealership, automotive, or motorcycle industry.

Why You’ll Love Working Here:

• Be part of a legendary brand that celebrates individuality, freedom, and the open road.
• Work in a fun, dynamic environment where creativity and passion are valued.
• Opportunities to attend Harley-Davidson events and ride motorcycles.
• Competitive pay and benefits, with growth opportunities within the dealership.

Summer Hours

Monday - Friday: 10am to 7pm

Saturday: As needed for Events

Sunday: Closed

Winter Hours

Tuesday - Friday: 10am to 6pm

Saturday: As needed for Events

Sunday - Monday: Closed

Job Type: Full-time

Pay: From $48,000.00 per year

Benefits:

• 401(k)
• Employee discount
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday
• Weekends as needed

Application Question(s):

• How much experience to you have in social media / digital marketing?

Experience:

• Marketing: 1 year (Required)

Ability to Commute:

• Tinley Park, IL 60487 (Required)

Work Location: In person