Social Media Marketing Specialist

SOCIAL MEDIA MARKETING SPECIALIST

Berwyn, PA, New York City, NY or Atlanta, GA

Hybrid

THE RUNDOWN

Playfly Sports is looking for a Social Media Marketing Specialist to join our team.

The Social Media Marketing Specialist will assist Playfly Sports Properties (PSP) in the generation of revenue through social media. The person in this role will oversee the promotion of branded content, lead generation campaigns, and other sponsorship opportunities through social media platforms, including Facebook, Instagram, X, TikTok, YouTube etc. The ideal candidate will be a self-starter, creative, problem solver, and a person who is detail oriented.

WHAT YOU’LL ACCOMPLISH

• Develop and manage paid social media campaigns, inclusive of planning, execution, optimization and reporting for various activation types (e.g., branded social content, lead generation campaigns, etc.)
• Build ads and support campaigns on social platforms including Facebook, Instagram, X, TikTok, YouTube etc.
• Proactively track, monitor, and optimize campaign performance against KPIs
• Serve as subject-matter-expert as well as liaison between PSP properties and social media measurement tool vendor(s)
• Assist sales team with assessing client strategic goals and objectives (i.e., brand awareness, maximum reach, clicks, website traffic, high engagement, video views, entries and/or game plays, etc.)
• Monitor budget pacing and manage budget reallocations for active campaigns to ensure performance meets the respective campaign’s goals and objectives
• Communicate campaign changes and performance to the sales team
• As requested, create and deliver presentations to the sales team showcasing campaign strategy and performance results
• Monitor the latest trends in social media, including advertising formats, channels and technologies to improve campaign performance and provide recommendations on how clients can best leverage new tools and services
• Assist in training and developing team members knowledge of social media best practices
• Advocate the value of social media and help educate clients, partners and internal teams on the latest developments and capabilities
• Other job duties as assigned

WHAT YOU’LL BRING

• Bachelor’s degree in advertising, marketing or related field preferred
• Minimum 1-year experience setting up and optimizing paid social media campaigns
• Strong knowledge of social platforms (i.e. Facebook, Instagram, X, TikTok, YouTube etc.)
• Knowledge of audience targeting and data driven audience tactics
• Orientation toward providing excellent client service and following through on requests
• Excellent communication skills and ability to provide instruction and guidance to individuals who may not have a strong social media acumen
• Strong analytics, organizational, and problem-solving skills
• Must be detail oriented and can manage multiple projects
• Strong Microsoft Excel and Power Point skills

TRAVEL, LIFTING, PHYSICAL REQUIREMENTS

• This role may require occasional travel

COMPENSATION

The pay range for this role is $58,000 to $62,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

WHAT WE DO

Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms. The company introduces high school and college students to career development opportunities in esports through Playfly Esports, operators of North America’s largest college esports league. Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at playfly.com

WHAT WE STAND FOR

At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it’s just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace, with our partners, and in the communities we serve.

EEOC & DIVERSITY STATEMENT

Playfly Sports affirms that inequality is detrimental to our associates, our clients, and the communities we serve. Our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Playfly Sports is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

ACCOMMODATIONS

Playfly Sports is committed to the full inclusion of all qualified individuals, and as part of this commitment, Playfly Sports will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact recruiting@playfly.com.