Social Media Specialist
LOCATION
Eielson AFB, AK
QUALIFICATIONS
Open to everyone; experience in multi-channel marketing and social media management, knowledge of design software (Adobe Illustrator, Photoshop, Premiere Pro), and active engagement with social media platforms required. Must possess strong communication skills and attention to detail.
RESPONSIBILITIES
Implement and oversee social media strategies, manage content across various platforms, track user analytics, explore new communication technologies, support event media coverage, and assist in developing communication strategies with the Marketing Director.
INDUSTRY
Military Morale, Welfare, and Recreation
SHORT DESCRIPTION
Responsible for managing and executing the 354 FSS social media program, enhancing community engagement, and promoting events through various digital platforms.
Duties
Responsible for implementing and overseeing 354 FSS content/social media program strategy. Under the direct supervision of the Supervisory Marketing Director, within guidelines, develops FSS strategy and implements tactical plans including building traffic, inciting engagement and growing community social media involvement and tracking and reporting metrics. Responsible for creating, editing, publishing, administering, and removing social media content. Must be mobile and may be subject to irregular duty hours for event coverage after hours and weekends to offer media support/live streaming to our social media platforms. Prepares video presentations to promote FSS events and activities.
Maintains social media content including, but not limited to; Facebook, Instagram, Twitter & Mobile Application. Tracks user analytics for each social media platform. Continuously explores, recommends, uses, and optimizes communication methods and technologies to engage with customers and to maximize the squadron's branding, products, and services. Identifies relevant new strategies and technology to increase customer engagement and to create online brand exposure. Makes use of a variety of artistic techniques through video/design software for digital media. Administers surveys, focus groups, collects data, tabulates responses, and assists the Marketing Director in analyzing results. Makes recommendations to the Marketing Director on program modifications and enhancements. Assists the Marketing Director in developing communication strategies to determine the most effective and efficient method of reaching the target market. Assists in the distribution of publicity materials to all activities.
Ability to work in a fast-changing environment where you must be flexible and learn quickly. Performs all other duties as assigned
If interested in applying for this position you may preview the online application: https://apply.usastaffing.gov/ViewQuestionnaire/12651626
Requirements
Conditions of Employment
- This position requires the incumbent to complete a background investigation with favorable results.
- This position requires a pre-employment drug test with favorable results.
- This position requires the incumbent to have or be able to obtain a valid driver's license.
Qualifications
Business Based Action, Military Spouse Preference, Outside Applicant Veteran, and Transition Hiring Preference
In order to qualify, you must meet the experience requirements described below. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community; student; social). You will receive credit for all qualifying experience, including volunteer experience. Your resume must clearly describe your relevant experience; if the position allows for qualifying based on education, your transcripts will be required as part of your application.
Qualifying Experience:
- Must have experience or education which demonstrates skills in multi-channel marketing and social media management.
- Working knowledge of design/publishing software such as Adobe Illustrator, Adobe Photoshop, and/or Premiere Pro or similar required.
- Active practitioner of social media and networking platforms (Facebook, Instagram, YouTube, etc.) and their respective participants.
- Must possess a broad understanding of social media trends/technologies and research/analytic tools.
- Must be creative, detail oriented, and accomplish multiple tasks within deadlines.
- Must be able to produce media without grammatical errors and have the ability to take well composed quality photographs/video with a digital camera.
Education
Some federal jobs allow you to substitute your education for the required experience in order to qualify. This position does not allow for education substitution.
FOREIGN EDUCATION: Education completed in foreign colleges or universities may be used to meet the requirements. You must show proof the education credentials have been deemed to be at least equivalent to that gained in conventional U.S. education program. It is your responsibility to provide such evidence when applying.
Additional information
- Information on COVID-19 vaccination requirements may be found at: https://www.saferfederalworkforce.gov/faq/vaccinations/.
- Individual must fully meet qualification/eligibility/background requirements for this position.
- Male applicants born after December 31, 1959 must be registered for Selective Service.
- Direct deposit is required.
- Satisfactorily complete an employment verification (E-Verify) check.
- A probationary period may be required.
- Pre-employment requirements must be satisfactorily met prior to Entrance on Duty (EOD).
- Payment of Permanent Change of Station (PCS) costs is not authorized, based on a determination that a PCS move is not in the Government's interest.
- Multiple positions may be filled from this job opportunity announcement. And additional selections may also be made from this job opportunity announcement.
- Selection(s) are subject to restrictions resulting from hiring preferences and priority consideration eligible.
- This is a Nonappropriated Fund (NAF) position carrying out Morale, Welfare and Recreation (MWR) activities for the Air Force and Space Force.
Benefits
Review our benefits
How You Will Be Evaluated
You will be evaluated for this job based on how well you meet the qualifications above.
Your resume and supporting document will be evaluated against the qualifications of the position.
Once the announcement has closed, a review of your application package (resume, supporting documents, and responses to the questionnaire) will be used to determine whether you meet the qualification requirements listed on this announcement. If you are minimally qualified, your resume and supporting documentation will be compared against your responses to the assessment questionnaire to determine your level of experience. If, after reviewing your resume and/or supporting documentation, a determination has been made that you have inflated your responses to meet the position's qualifications and/or experience, you may lose consideration for this position. Please follow all instructions carefully when applying, errors or omissions may affect your eligibility.
You should list any relevant performance appraisals and incentive awards in your resume as that information may be taken into consideration during the selection process. If selected, you may be required to provide supporting documentation.
To better expedite the hiring process, we recommend including full contact information (name, address, phone number, email, etc.,) for professional and personal references on your resume.
Benefits
Review our benefits
Required Documents
As a new or existing federal employee, you and your family may have access to a range of benefits. Your benefits depend on the type of position you have - whether you're a permanent, part-time, temporary or an intermittent employee. You may be eligible for the following benefits, however, check with your agency to make sure you're eligible under their policies.
Required documents may vary based on the eligibility you are claiming (i.e., applying as a Military Spouse Preference - MSP, applying as a veteran, applying as a current federal employees, applying as a displaced employee, etc.,). The below document(s) are required and MUST be submitted with your application by the closing date of this job announcement:
- Resume
Your resume may be submitted in any format and must support identified the general or specialized experience described in this announcement. If your resume includes a photograph or other inappropriate material or content, it will not be used to make eligibility and qualification determinations and you may not be considered for this vacancy.
Other accepted documents to support a qualification and/or claimed preference/priority eligibility may include:
- Cover Letter
- DD-214/ Statement of Service
- Diploma/ GED
- Disability Letter (VA)
- License
- Other (1)
- Other (2)
- PCS Orders
- Professional Certification
- Proof of Marriage Status
- Resume
- Separation Notice (RIF)
- SF-50/ Notification of Personnel Action
- Transcript
As described above, your complete application includes your resume, your responses to the online questionnaire, and supporting documents which prove your claimed eligibility. If you fail to provide these documents, you will be marked as having an incomplete application package and you will not be considered any further.
NOTE: Documents submitted as part of the application package to include supplemental documents may be shared beyond the Human Resources Office. Some supplemental documents such as military orders and marriage certificates may contain personal information for someone other than you. You may sanitize these documents to remove another person's personal information before you submit your application. You may be asked to provide an un-sanitized version of the documents if you are selected to confirm your eligibility.How to Apply
To be considered for this vacancy you must apply and complete the online questionnaire and submit the documentation specified in the Required Documents section above.
The complete application package must be submitted by 11:59 PM (EST) on 01/20/2025 to receive consideration.
To begin, click Apply to access the online application. You will need to be logged into your USAJobs account to apply. If you do not have a USAJobs account, you will need to create one before beginning the application.
Follow the prompts to select your resume and/or other supporting documents to be included with your application package. You will have the opportunity to upload additional documents to include in your application before it is submitted. Your uploaded documents may take several hours to clear the virus scan process.
After acknowledging you have reviewed your application package, complete the Include Personal Information section as you deem appropriate and click to continue with the application process.
You will be taken to the online application which you must complete in order to apply for the position. Complete the online application, verify the required documentation is included with your application package and submit the application. You must re-select your resume and/or other documents from your USAJobs account and designate the document type when submitting your application. Failure to complete this portion will result in an incomplete application package and you will not be further considered for this vacancy.
It is your responsibility to ensure your application package (resume, supporting documents, and responses to the questionnaire) is complete, accurate, and submitted by the closing date.
Additional information on how to complete the online application process and submit your online application may be found on the https://help.usastaffing.gov/Apply/index.php?title=Applicant
To verify or check the status of your application, log into your USAJobs account. Once logged in, the Welcome screen lists your applications, your application status and the date it was last updated. For information on what each Application Status means, visit: https://www.usajobs.gov/Help/how-to/application/status
Agency contact information
Eielson NAF HR OfficeEmail354fss.fsmh@us.af.milAddressEielson Marketing
354 FSS/FSCN
354 Broadway St, Unit 6B
Eielson AFB, AK 99702-1885
USNext steps
If you provided an email address, you will receive an email message acknowledging receipt of your application. Times may vary during the hiring process, as your application status updates/changes you will be notified with a notification letter via email.
Fair and Transparent
The Federal hiring process is set up to be fair and transparent. Please read the following guidance.
- Criminal history inquiries
- Equal Employment Opportunity (EEO) Policy
- Financial suitability
- New employee probationary period
- Privacy Act
- Reasonable accommodation policy
- Selective Service
- Signature and false statements
- Social security number request
Required Documents
Required documents may vary based on the eligibility you are claiming (i.e., applying as a Military Spouse Preference - MSP, applying as a veteran, applying as a current federal employees, applying as a displaced employee, etc.,). The below document(s) are required and MUST be submitted with your application by the closing date of this job announcement:
- Resume
Your resume may be submitted in any format and must support identified the general or specialized experience described in this announcement. If your resume includes a photograph or other inappropriate material or content, it will not be used to make eligibility and qualification determinations and you may not be considered for this vacancy.
Other accepted documents to support a qualification and/or claimed preference/priority eligibility may include:
- Cover Letter
- DD-214/ Statement of Service
- Diploma/ GED
- Disability Letter (VA)
- License
- Other (1)
- Other (2)
- PCS Orders
- Professional Certification
- Proof of Marriage Status
- Resume
- Separation Notice (RIF)
- SF-50/ Notification of Personnel Action
- Transcript
As described above, your complete application includes your resume, your responses to the online questionnaire, and supporting documents which prove your claimed eligibility. If you fail to provide these documents, you will be marked as having an incomplete application package and you will not be considered any further.
NOTE: Documents submitted as part of the application package to include supplemental documents may be shared beyond the Human Resources Office. Some supplemental documents such as military orders and marriage certificates may contain personal information for someone other than you. You may sanitize these documents to remove another person's personal information before you submit your application. You may be asked to provide an un-sanitized version of the documents if you are selected to confirm your eligibility.
This job is open to
- The public
U.S. Citizens, Nationals or those who owe allegiance to the U.S.
Clarification from the agency
Please see the "Who May Apply" section under the Qualifications section.
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