Social Media Specialist

SWE Homes LP is a Houston-based real estate and investment company located near the galleria. We have 135 full-time team members and have been in business for more than 35 years. Our company has investments throughout Texas, including homes, land, and commercial properties, notes receivable, leases, and specialty finance products. We offer financing on all of the properties that we sell. We have been consistently profitable throughout our history; we are very conservative with leverage and have been successful regardless of economic cycles and interest rates.

Social Media Specialist Overview

The person in this role is responsible for creating appealing and creative digital content for our company’s social media platforms. This role reports to the Marketing manager and will work closely with the marketing team to generate a social media strategy that to promote customer engagement and brand awareness. Responsibilities include, but are not limited to, the following:

• Develop social media content that is consistent with the company’s brand identity
• Create consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns
• Collaborate with other departments (Marketing, sales, HR etc.) to manage reputation, identify key players and coordinate actions
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Communicate with social media followers, including responding to queries and reviews in a timely manner
• Use analytical tools such as Google Analytics, Hootsuite Pro, and Facebook Insights to monitor and evaluate the company’s social media presence and performance
• Suggest recommendations to adjust the social media marketing strategy for optimal results
• Stay up to date on best practices and emerging trends in social media and perform other duties as needed

Requirements and skills

• Bilingual in English and Spanish is a plus·
• Bachelor’s degree in journalism, communications, marketing, public relations or a related field
• Two or more years of social media experience including planning and managing content in a corporate setting
• Excellent writing, editing (photo/video/text), presentation and verbal communication skills with a thorough understanding of social media management and strategy
• Experience using various analytics software, working knowledge of HTML and CSS
• Adequate knowledge of web design, web development, CRO and SEO.
• Knowledge of online marketing and good understanding of major marketing channels.
• Multi-tasking and time-management skills.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Referral program
• Vision insurance

Schedule:

• Monday to Friday

Education:

• Bachelor's (Required)

Experience:

• Social Media Marketing: 2 years (Required)

Language:

• English/Spanish (Preferred)

Work Location: In person