Social Media Specialist

Job Overview
We are seeking a creative and results-driven Social Media Specialist to join our dynamic management team. In this role, you will be responsible for developing and implementing effective social media strategies that enhance our brand presence and engage our audience across various platforms. The ideal candidate will have a passion for digital marketing, a keen understanding of social media trends, and the ability to create compelling content that resonates with our target market.

We are the largest family owned Massage Heights Retreats located in California. We have been in business for over 11 years now. We have about 100 employees on staff and see about 40,000 guests and members each year. This position is new and is designed to take our social media campaigns to the next level. We currently use Google AdWords and Constant Contact on a regular basis. We also advertise on Facebook and Instagram, but only to a limited extent.

The ideal candidate is someone that is local to our 5 locations around the State (Novato, Irvine, Chino Hills, San Diego) and has expertise in working with the various tools that we use today to be closer to our members and guests. They would have a working knowledge of Google Adwords, Constant Contact, and working with Facebook and Instagram. Knowledge of Zenoti would be a plus, but not required.

This is a part-time position, but hours would be negotiable. It is expected that the job will require perhaps 15 - 20 hours a week.

Responsibilities

• Develop and execute social media marketing strategies to increase brand awareness and engagement.
• Monitor social listening tools to track brand mentions, customer feedback, and industry trends.
• Create engaging content tailored for various platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Utilize web analytics to measure the effectiveness of campaigns and adjust strategies accordingly.
• Collaborate with the marketing team to integrate social media efforts with broader digital marketing initiatives.
• Edit videos and create visual content that captivates audiences and promotes our products/services.
• Manage e-commerce social media campaigns to drive traffic and sales conversions.
• Capture high-quality photographs for use in social media posts and promotional materials.
• Build relationships with influencers and engage in public relations efforts to enhance brand visibility.
• Analyze advertising performance on social media platforms to optimize ad spend and improve ROI.
• Ability to go to all 5 locations of Massage Heights in the State of California that we own to be able to take videos of staff and facilities for promotional videos.

Experience

• Proven experience in social media marketing, with a strong portfolio showcasing successful campaigns.
• Familiarity with digital marketing principles and best practices.
• Proficiency in video editing software and photography skills are highly desirable.
• Experience in e-commerce environments is a plus.
• Strong understanding of public relations tactics and advertising strategies.
• Excellent communication skills, both written and verbal, with an ability to collaborate effectively across teams.
• A proactive attitude towards learning new tools and techniques in the ever-evolving digital landscape.
• Spa Environment - Knowledge of the massage and facial business is a plus

Skill Sets

• Knowledge and experience in working with Social Media tools and techniques
• Familiar with products such as Constant Content and Zenoti is a plus
• Experience in working with Google Adwords is a requirement as we will want to place and manage ads using Google Adwords.

Benefits

• We have 5 locations around the State of California. You are welcome to work at any of those locations, or work from home as needed.
• One hour massage or facial each month, if of interest
• Medical, Dental, and Vision insurance is available depending on average hours worked.
• Ability to contribute to 401k plan.

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Join us as we elevate our brand through innovative social media strategies!

Job Type: Part-time

Pay: $20.00 - $25.00 per hour

Expected hours: 10 – 20 per week

Schedule:

• 4 hour shift
• 8 hour shift
• Evening shift
• Monday to Friday
• Weekends as needed

Willingness to travel:

• 25% (Preferred)

Work Location: Remote