Social Media Specialist

Established in 1958, Foundation For The Carolinas is one of the largest community foundations in the United States. Serving a 13-county region, we help families, nonprofits, and businesses amplify the impact of giving, offering a wide variety of charitable funds and best-in-class service to clients and donors.

The Foundation is headquartered within the Belk Place Civic Campus, which includes the Luski-Gorelick Center for Philanthropy, the Levine Conference Center, 220 North Tryon event venues, and the historic Carolina Theatre. The campus also houses our flagship program, the Robinson Center for Civic Leadership, which addresses our community’s most significant challenges and opportunities, such as economic empowerment, neighborhood revitalization, and education.

Foundation For The Carolinas is deeply committed to fostering a diverse, equitable, and inclusive workplace where everyone is not just welcomed but valued, respected, and empowered. We actively encourage and seek candidates from all races, ethnicities, genders, sexual orientations, abilities, and backgrounds to apply for our open positions. Join us in our mission to build a more inclusive and equitable future for all.

The Social Media Specialist will support the broad goals of the Foundation, assisting with social media, public relations, marketing, and media monitoring efforts – with an emphasis on content creation. This role will grow awareness and positive perceptions of the FFTC brand and affiliated and subsidiary brands. This position will play a role in public relations efforts and media and communications strategies across FFTC teams. It will also provide general support for the marketing and communications team, including but not limited to creating and monitoring social media content, helping create brand journalism content and maintaining the brand journalism site, producing videos and other digital storytelling content, and updating the content calendar, as well as writing, collateral production, design, website maintenance, and administrative support.

This role is a hybrid position. Mondays and Fridays are optionally remote, and Tuesday through Thursday, you will work at the FFTC office in Uptown Charlotte.

Your daily responsibilities will include:

• Alongside the Senior Vice President, Communications, lead social media efforts by crafting specific social media strategies/content for each of FFTC’s platforms, maintain a social media calendar, and communicate the impact of FFTC through posts, videos, infographics and other multimedia tools.
• Stay abreast of new social media trends, opportunities, applications, and best practices to help grow FFTC’s digital presence audience and increase reach.
• Enhance the reputation and brand awareness of FFTC and its affiliates through the creation of high-quality, strategic, and effective posts, long-form stories, infographics, videos, and other multimedia tools.
• Maintain brand journalism website and assist in content creation, including brand journalism and content marketing efforts, by writing long-form profiles, features, and instructive content. Identify potential stories, assist with editorial calendar, gather photos/videos, and copy edit when necessary.
• Assist with internal communications, sharing marketing/media impact.
• Broad understanding of FFTC business lines and goals.
• Work closely across FFTC teams to build awareness of FFTC products and services, programs, initiatives, and community impact.
• Assist in key communications team projects, such as the newsletter and annual report.
• Assist crisis communication efforts through proactive media monitoring and reporting.
• Stay abreast of national issues and conversations and how they may impact FFTC's social media messaging, as well as industry trends, technologies, standards, and best practices.

• Bachelor’s Degree preferred; journalism or communications preferred
• 1-3 years of experience in communications or social media marketing
• Social media savvy; background in social media content creation, strategy, and experience with social media monitoring tools
• Strong ability to create multimedia content, such as videos, podcasts, graphics, etc.
• Superior written and verbal communication (writing samples required)
• Ability to translate complex information and ideas into understandable, cohesive messaging (writing samples required)
• Strong familiarity with AP style
• Strong ability to meet deadlines and manage competing priorities
• Strong capability in Microsoft Office, including PowerPoint and Adobe Creative Suite
• Experience with website content management systems and mass email distribution systems; working knowledge of HTML
• Versed in SEO best practices and analysis of web usage trends
• Understanding of and ability to adhere to brand standards
• General ability to perform the essential functions and overall physical and mental requirements of this position, including stamina to perform tasks over extended periods and ability to occasionally move about to accomplish tasks or move from one worksite and/or workstation to another.