Social Media Specialist

Job Title: Social Media Specialist - Industrial B2B Ecommerce

Company Overview:
We are an industrial brand specializing in packaging supplies, providing high-quality products to business end-users across the United States and Canada. As an ecommerce-driven company, we leverage digital platforms to engage, inform, and serve our professional customer base. Our social media presence spans Facebook, Instagram, LinkedIn, and YouTube, where we showcase our products, share insights on industry trends, and highlight solutions that meet the packaging needs of businesses.

Position Summary:
We are seeking a creative and results-driven Social Media Specialist with experience in the B2B landscape to manage our social media efforts from concept to post-analysis. This individual will develop and execute content calendars, create engaging content (including photos, product photography, and short-form videos), and take ownership of the end-to-end content production process. A strong ability to drive engagement and an understanding of how to communicate effectively with business audiences are essential.

Responsibilities:

• Content Strategy & Calendar Creation:
• Develop and manage a monthly content calendar tailored for B2B audiences across Facebook, Instagram, LinkedIn, and YouTube.
• Align content strategy with key business objectives, industry trends, and audience engagement goals.
• Content Creation & Execution:
• Plan, shoot, edit, and post original content, including product showcases, educational insights, and case studies.
• Take professional product photography, capturing high-quality images that highlight product details, features, and applications.
• Produce a variety of content formats, such as short-form videos, images, and carousel posts, to increase brand visibility and engagement.
• Ensure content is tailored to each platform, optimizing for format, audience, and platform best practices.
• Community Engagement & Growth:
• Engage with followers by responding to comments, messages, and inquiries in a timely and professional manner.
• Grow social media communities by actively monitoring, participating in conversations, and building relationships within the industry.
• Analytics & Reporting:
• Track, analyze, and report on social media metrics, including engagement, follower growth, reach, and ROI.
• Use insights from performance data to refine strategies and report results and recommendations to higher-ups.

Qualifications:

• 2+ years of social media experience, preferably within a B2B or ecommerce environment.
• Proven track record of managing content end-to-end, from ideation and production to publishing and reporting.
• Experience producing and editing short-form video content for YouTube and other social platforms, with a strong portfolio of relevant work.
• Experience in product photography, with a focus on capturing high-quality, professional images suited for digital platforms.
• Proficiency with content creation tools and platforms (e.g., Adobe Creative Suite, Adobe Premiere Pro).
• Knowledge of social media management and analytics tools, such as Hootsuite, Sprout Social, or native platform insights.
• Strong understanding of B2B marketing strategies and the ability to adapt messaging for business audiences.
• Strong creative and visual storytelling abilities, with an eye for detail.
• Excellent organizational and project management skills, able to manage multiple campaigns and deadlines.
• Analytical mindset to translate data into actionable insights for continuous improvement.

Job Type: Full-time

Pay: $45,000.00 - $55,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Tuition reimbursement
• Vision insurance

Schedule:

• Day shift
• Monday to Friday

Experience:

• Social media management: 2 years (Required)
• Photography: 2 years (Preferred)
• Adobe Creative Suite: 2 years (Preferred)
• Adobe Premiere: 2 years (Preferred)
• Hootsuite: 2 years (Preferred)
• B2B marketing: 2 years (Preferred)

Ability to Commute:

• Solon, OH 44139 (Required)

Ability to Relocate:

• Solon, OH 44139: Relocate before starting work (Required)

Work Location: In person