Blue Cross Blue Shield of Arizona

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Social Media Specialist (Hybrid)

Full Time • Phoenix, AZ, United States of America

56,295 - 76,755 (Yearly) Added 7 hours, 40 minutes ago

Summary

LOCATION

Hybrid within the state of Arizona (minimum onsite requirements vary based on role type).

QUALIFICATIONS

High School Diploma or GED, 3 years in marketing or social media, 1-2 years managing social media channels; preferred Bachelor's degree in Public Relations, Communications, or related field.

RESPONSIBILITIES

Manage brand community on social media, execute reputation management strategies, analyze and report performance metrics, develop public-facing communications, and engage with audiences across platforms.

INDUSTRY

Healthcare Insurance

SHORT DESCRIPTION

The Social Media Support Specialist enhances brand awareness and loyalty by managing online presence and engagement across social platforms while monitoring brand reputation.

Awarded a Healthiest Employer, Blue Cross Blue Shield of Arizona aims to fulfill its mission to inspire health and make it easy. AZ Blue offers a variety of health insurance products and services to meet the diverse needs of individuals, families, and small and large businesses as well as providing information and tools to help individuals make better health decisions.

At AZ Blue, we have a hybrid workforce strategy, called Workability, that offers flexibility with how and where employees work. Our positions are classified as hybrid, onsite or remote. While the majority of our employees are hybrid, the following classifications drive our current minimum onsite requirements:

Hybrid People Leaders: must reside in AZ, required to be onsite at least once per week
Hybrid Individual Contributors: must reside in AZ, unless otherwise cited within this posting, required to be onsite at least once per month
Onsite: daily onsite requirement based on the essential functions of the job
Remote: not held to onsite requirements, however, leadership can request presence onsite for business reasons including but not limited to staff meetings, one-on-ones, training, and team building

Please note that onsite requirements may change in the future, based on business need, and job responsibilities. Most employees should expect onsite requirements and at a minimum of once per month.

PURPOSE OF THE JOB

The Social Media Support Specialist is responsible for the brand community management on social and web, brand listening, and social media marketing metrics driving our content and growing our brand awareness and positive brand sentiment. The Social Media Support Specialist builds trust and brand loyalty while safeguarding the company’s reputation by monitoring the online activities of the company’s brand and sub-brands. Using a combination of social media, digital tools and technical skills, the Social Media Support Specialist helps build a consistent reputation across all web-based channels and platforms. They also track and measure results from our proactive messaging across our social channels.

This position is hybrid within the state of AZ only. This hybrid work opportunity requires residency, and work to be performed, within the State of Arizona.

QUALIFICATIONS

REQUIRED QUALIFICATIONS

Required Work Experience

3 years of experience in marketing, communications, social media or a related field

1-2 years of experience in writing, leveraging and managing social media channels

Required Education

High School Diploma or GED in general field of study

Required Licenses

Required Certifications

PREFERRED QUALIFICATIONS

Preferred Work Experience

2 years healthcare marketing or communications

4 years of social media marketing communications or experience

3 years of social media strategy and planning experience

Preferred Education

Bachelor's degree in Public Relations, Communications, Marketing, or related field

Preferred Licenses

Preferred Certifications

ESSENTIAL JOB FUNCTIONS AND RESPONSIBILITIES

Execute online reputation management strategy by engaging with audiences across social media networks

Listening, analyzing and managing of company’s brand and sub-brands on social media and online

Manage all online reviews and rating platforms

Develop and maintain a positive public company image through public-facing communication via social media and any other external public pages.

Track, monitor, and report performance of all organic and paid social media marketing efforts

Place and track all our boosted posts and campaigns derived from our organic social publishing.

Capture and analyze appropriate data/metrics, insights, and best practices, and act on information to reinforce or refocus key messages accordingly.

Assist in some of our social media content strategy to help support not only our goals for social growth and engagement but that better tell our brand story on social media via tools available.

Analyze and report on digital marketing performance across social media and reputation management campaigns.

Engage and communicate with partners and relevant groups/pages on social media

Capacity to monitor social channels during evenings and weekends as part of a shared team monitoring calendar

Perform all other duties as assigned.

The position requires a full-time work schedule. Full-time is defined as working at least 40 hours per week, plus any additional hours as requested or as needed to meet business requirements.

COMPETENCIES

REQUIRED COMPETENCIES

Required Job Skills

Proficient knowledge of social media/online platforms including but not limited to: Twitter, Facebook, Instagram, YouTube, LinkedIn, TikTok, Indeed, Glassdoor, Reddit, Tumblr, YouTube

Proficient knowledge of social media and digital marketing principles and strategies.

Working knowledge of social media KPIs, and web traffic metrics

Proficient in listening and scheduling management tools such as Hootsuite, Sprout, or similar social media management tools

Working knowledge of Microsoft Office Suite

Ability to work some nights and weekends as needed

Analytical

Attention to Detail & High Standards

Communication Oral & Written

Cultural Alignment Required Education/Certifications

Independence & Resourcefulness

Innovation & Creativity

Organization & Planning

Strategic Thinking

Teamwork

Ability to write clearly and concisely using AP writing style

Advanced presentation skills

Required Professional Competencies

Required Leadership Experience and Competencies

PREFERRED COMPETENCIES

Preferred Job Skills

Intermediate knowledge of health insurance or health insurance market

Canva, Adobe, or similar graphic design platform

Knowledge of OneDrive or similar cloud-based platform

Vimeo, Promo, Animoto, or similar video making and editing software

Knowledge of BCBSAZ health insurance benefits plans and administration and selling practices

Advanced Microsoft Office skills - Word, Excel, and PowerPoint

Google Search Console & Bing/Baidu Webmaster Tool

Google Analytics and Google Algorithm • CMS Platforms (WordPress)

Preferred Professional Competencies

Has a strong business acumen

Knows and applies latest communication and marketing strategies and tactics

Preferred Leadership Experience and Competencies

Our Commitment

AZ Blue does not discriminate in hiring or employment on the basis of race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other protected group.

Thank you for your interest in Blue Cross Blue Shield of Arizona. For more information on our company, see azblue.com. If interested in this position, please apply.

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